# Burrito Chain Wrapping Papers Chipotle is Offering Guac and Salsa Wrapping Paper This Holiday By Katherine Pendrill | Published 2018-12-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/salsa-wrapping-paper References: [delish](https://www.delish.com/food-news/a25606224/chipotle-guac-salsa-wrapping-paper/) & [store.chipotle](http://store.chipotle.com/products/chipotle-salsa-wrapping-paper) You can now wrap your holiday gifts the same way you wrap up your burritos thanks to [Chipotle's](https://www.trendhunter.com/trends/all-i-want-is-chipotle) festive guac and salsa wrapping paper. As the brand quipped on [Instagram](https://www.trendhunter.com/trends/chipotle-extra-day-promotion), ""Finally you can wrap things in salsa and guac without making a huge mess." To celebrate the holiday season, Chipotle's has created branded guac and salsa wrapping paper. Though you cannot purchase the wrapping paper individually, you can get your hands on the 'Chipotle Wrapping Set,' which included three different wrapping paper rolls. Each roll is designed to look like a different burrito element, including salsa, guacamole, and foil. The set also includes 10 silver bows, five Chipotle-branded gift bags, and ten pieces of tissue paper. In other words, the set has everything you need to give the gift of Chipotle this holiday season. Image Credit: *Chipotle.* ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 46% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Branded Wrapping Paper:** The use of branded wrapping paper as a marketing tool by retailers and restaurants. - **Festive Gift Sets:** The creation of festive gift sets by brands to increase revenue during the holiday season. - **Non-traditional Promotions:** The implementation of non-traditional promotions as a way to increase brand awareness and customer engagement. ### Sectors Adopting This - **Restaurant:** The restaurant industry can utilize branded wrapping paper to increase brand awareness and customer loyalty, and create festive gift sets to boost revenue during the holiday season. - **Retail:** The retail industry can incorporate non-traditional promotions, such as branded wrapping paper, to create a unique customer experience and increase sales during the holiday season. - **Marketing:** The marketing industry can assist businesses in developing creative and disruptive promotional strategies, such as festive gift sets and branded wrapping paper, to increase brand awareness and customer engagement. ## Related on Trend Hunter - [Fan-Inspired QSR Gifts](https://www.trendhunter.com/trends/all-i-want-is-chipotle.md) - [Soda-Scented Gift Wrap](https://www.trendhunter.com/trends/scented-gift-wrap.md) - [Bacon-Scented Wrapping Papers](https://www.trendhunter.com/trends/black-label-bacon-wrapping-paper.md) - [Cinnamon Bun-Scented Wrapping Paper](https://www.trendhunter.com/trends/cinnabon-6.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [In-Car Napkin Holders](https://www.trendhunter.com/trends/car-napkin-holders.md) - [Water Brand Wrapping Paper](https://www.trendhunter.com/trends/liquid-death-wrapping-paper.md) - [Festively Flavored Wrapping Paper](https://www.trendhunter.com/trends/pigs-in-blankets-wrapping-paper.md) - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md)