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# Electrified Classic Saloon Cars
Audi Has Outfitted a Vintage 'NSU Prinz 4' With An Electric Motor

By Rahul Kalvapalle | Published 2023-07-17 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/saloon-car
References: [topspeed](https://www.topspeed.com/audi-nsu-prinz-classic-car-electric/) & [audi-mediacenter](https://www.audi-mediacenter.com/en/press-releases/trainee-project-at-audi-neckarsulm-nsu-prinz-with-e-tron-power-15459)

![Electrified Classic Saloon Cars](https://cdn.trendhunterstatic.com/thumbs/510/saloon-car.jpeg)

German automaker [Audi](https://www.trendhunter.com/trends/audi-a6-avant) has unveiled a futuristic and electrically powered version of the 'NSU Prinz 4' a saloon car that is one of the most iconic automobiles to emerge out of the country due to its instantly recognizable aesthetics and two-door entry.

Launched in order to commemorate the 150th anniversary of the founding of Audi's Neckarsulm manufacturing facility, the 'EP4,' with the 'E' denoting the vehicle's new electric avatar, is equipped with an electric motor derived from [Audi's e-tron category](https://www.trendhunter.com/trends/audi-q4-40-etron) and with the capability of producing 240 horsepower. This motor serves as an eco-friendly substitute for the vintage car's original 30-horsepower gas engine. Elsewhere, the vehicle is equipped with a plug-in hybrid and air-cooled battery pack.

Created as a special design project rather than with an intention to serve as a new consumer vehicle, this reimagined saloon car is a fine example of how modern electric drivetrains can be combined with vintage automotive design.

Image Credit: Audi

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 82% | Activity: 46% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Electrified Classic Saloon Cars:** Disruptive Innovation Opportunity: Retrofitting classic cars with electric drivetrains to combine vintage design with eco-friendly technology.
- **Futuristic Design Projects:** Disruptive Innovation Opportunity: Exploring special design projects that showcase the combination of modern technology with classic aesthetics.
- **Eco-friendly Automotive Solutions:** Disruptive Innovation Opportunity: Developing plug-in hybrid and electric drivetrain technologies to replace traditional gas engines in vehicles.

### Who This Affects Most

- **Automotive:** Disruptive Innovation Opportunity: Embracing the trend of retrofitting classic cars with electric drivetrains to meet the growing demand for eco-friendly vehicles.
- **Automotive Design:** Disruptive Innovation Opportunity: Collaborating with automakers to create futuristic design projects that blend modern technology with classic automotive aesthetics.
- **Green Technology:** Disruptive Innovation Opportunity: Investing in the development of plug-in hybrid and electric drivetrain technologies to reduce carbon emissions and promote sustainability in the automotive industry.

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- [Sleekly-Designed Electric Vehicles](https://www.trendhunter.com/trends/audi-rs-etron-gt.md)
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- [Electric Engine Upgrading Initiatives](https://www.trendhunter.com/trends/mini-recharged-project.md)
