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# Data-Driven Salon Systems
The Schwarzkopf Professional SalonLab Introduces Customized Haircare

By Laura McQuarrie | Published 2018-02-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/salonlab
References: [future-filter](http://www.future-filter.com/blog-main/2018/2/schwarzkopf-professional-salonlab) & [schwarzkopfpro](http://www.schwarzkopfpro.com/salonlab/)

At CES 2018, [Schwarzkopf](https://www.trendhunter.com/trends/keratime) introduced the Schwarzkopf Professional SalonLab, which offers a vision for "the salon of the future."

The three-step system begins by assessing one's hair using the handheld SalonLab Analyzer, which measures the hair condition, moisture level and [current hair color](https://www.trendhunter.com/trends/hair-color-technology). After this data has been collected, the SalonLab Consultant app may be used to offer a dynamic visual experience powered by augmented reality technology. The final piece in the system is the SalonLab Customizer, which boasts the ability to formulate custom hair care products on-demand and on the spot right in a salon, based on each consumer's needs,

When it comes to providing [tailored personal care suggestions](https://www.trendhunter.com/trends/smartskn), a growing number of beauty brands are turning to data-driven technologies to provide customized insights rather than rely on an expert's opinion.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 22% | Activity: 81% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair)

## Key Themes

### What's Driving This Trend

- **Data-driven Personalization:** SalonLab's use of data-driven technologies sets the stage for personalized hair care experiences.
- **Augmented Reality-powered Virtual Consultations:** SalonLab Consultant app's use of augmented reality technology is a disruptive innovation opportunity for virtual consultations.
- **On Demand Customization:** SalonLab Customizer's ability to formulate custom hair care products on-demand and on the spot is a disruptive innovation opportunity for the customized products space.

### Who This Affects Most

- **Salon and Personal Care:** Data-driven salon systems like Schwarzkopf Professional SalonLab introduce opportunities for personalized haircare and on-demand customization in the salon industry.
- **Data-driven Technology:** Schwarzkopf Professional's use of data-driven technologies to offer personalized hair care sets a disruptive innovation opportunity for data-driven technology in the beauty industry.
- **Augmented Reality:** SalonLab Consultant app's use of augmented reality technology is a disruptive innovation opportunity for augmented reality in the beauty industry.

## Related on Trend Hunter

- [Personalized Hair Advisors](https://www.trendhunter.com/trends/curlsbot.md)
- [Customizable Beauty Brands](https://www.trendhunter.com/trends/the-body-lab.md)
- [High-Performance Customized Haircare](https://www.trendhunter.com/trends/esalon-custom-hair-care.md)
- [Personalized Beauty-Tech Systems](https://www.trendhunter.com/trends/maxpace.md)
- [AI-Generated Hair Color Solutions](https://www.trendhunter.com/trends/refa-ai-color-recipe-pro.md)
- [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md)
- [AI-Enabled Haircare Tools](https://www.trendhunter.com/trends/ai-haircare-advisor.md)
- [AI-Powered Medspas](https://www.trendhunter.com/trends/laserie.md)
- [Personalized Skin Analysis Solutions](https://www.trendhunter.com/trends/loral-cell-bioprint.md)