# Delivery Van Showrooms The Salone Del Automobile Installation is Housed Inside a Delivery Van By Katherine Pendrill | Published 2016-04-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/salone-del-automobile References: [dezeen](http://www.dezeen.com/2016/04/12/video-interview-lee-broom-salone-del-automobile-delivery-van-exhibition-arrives-milan-design-week-2016-movie/) & [leebroom](http://www.leebroom.com/news/) For his [Salone del Automobile](https://www.trendhunter.com/trends/olev-silence-lamp-collection) installation, Lee Broom has created a mobile showroom housed inside of a delivery truck. As pop-ups become increasingly popular among consumers, this experimental showroom demonstrates the versatility of [mobile retail](https://www.trendhunter.com/trends/panasonic-well-cabin-offmo). The Salone del Automobile installation is a travelling exhibition housed inside of a delivery van. The showroom itself is a miniature recreation of Broom's Italian palazzo, complete with Corinthian columns and intricate stucco details. To give the space a more expansive feeling, the floor are illuminated. The strategic design is also meant to showcase Broom's new lighting collection called 'Optical.' This consists of a series of globe-shaped lamps sitting on the floor of the showroom and hanging from the ceiling. Currently making its way through Milan, the [travelling showroom](https://www.trendhunter.com/trends/historic-hotel-dangleterre) is part of Broom's ongoing European exhibition. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 96% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Mobile Showrooms:** Creating mobile pop-up showrooms housed inside delivery vans or trucks presents an opportunity for retail brands to offer creative and flexible shopping experiences. - **Versatile Retail:** The trend towards flexible and versatile retail spaces, such as delivery van showrooms, offers a unique selling point for businesses to attract customers who value accessibility and convenience. - **Experiential Marketing:** Incorporating unique and memorable experiences like the Salone del Automobile installation can create significant brand awareness and generate customer interest and loyalty for businesses. ### Where This Applies - **Fashion:** Fashion brands can use mobile showrooms to offer customers a chance to try on clothes, get personalized styling advice while showcasing new collections and designs. - **Auto Industry:** The auto industry could benefit from using mobile showrooms to introduce new car models, showcase features, provide test drives, and bring the retail experience to the customers. - **Interior Design:** Decor and furniture brands can create mobile showrooms as a way to give customers a chance to see furniture and decor in a real-life setting, offering a unique shopping experience and creative marketing advantage. ## Related on Trend Hunter - [Caravan-Shaped Artist Studios](https://www.trendhunter.com/trends/artist-residency-in-milan.md) - [Light-Inspired Furniture Exhibitions](https://www.trendhunter.com/trends/divine-inspiration.md) - [Automotive Parking Lot Pop-Ups](https://www.trendhunter.com/trends/parking-lot-pop-up.md) - [Automotive Design Philosophy Exhibits](https://www.trendhunter.com/trends/milan-design-week-2025.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md) - [Circular Design-Themed Exhibitions](https://www.trendhunter.com/trends/the-domino-act.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Immersive Solar-Powered Installations](https://www.trendhunter.com/trends/8-minutes-and-20-seconds.md)