# Salon-to-Home Nail Polishes Townhouse Brings Flawless Polish to Lookfantastic By Amy Duong | Written with AI assistance | Published 2026-10-15 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/salon-to-home-nail-polishes References: [theindustry.beauty](https://theindustry.beauty/townhouse-lands-at-lookfantastic-in-first-retail-partnership)  Townhouse is taking Flawless Polish beyond its own channels with a debut at Lookfantastic online and in stores, giving people buying nail color for home use a new place to pick up the range. The move is the salon brand's first retail partnership. The line first arrived with 40 shades, which gives at-home users a salon-linked color selection without a booking. Townhouse is also keeping its professional Flawless Gel products inside its own salons, so the Lookfantastic offer separates take-home polish from the service-focused line. Lookfantastic distribution turns a DTC-and-salon nail offer into a broader beauty retail proposition, widening Townhouse's reach beyond appointment traffic. Keeping gel exclusive to Townhouse salons protects an in-person draw while the polish range moves into everyday beauty shopping. Image Credit: Townhouse ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 24% | Activity: 28% | Freshness: 99% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Salon-backed Retail Beauty:** Prestige service brands are translating professional credibility into shoppable at-home products, creating space for hybrid models that blend expert authority with mass retail access. - **At-home Nail Premiumization:** Consumers seeking salon-quality results outside appointments are driving demand for elevated polish ranges that offer professional shade curation without requiring service visits. - **Channel-segmented Product Lines:** Brands are separating retail-friendly products from exclusive professional treatments, preserving premium service demand while expanding everyday consumer reach. ### Sectors Adopting This - **Beauty Retail:** Online and store-based beauty platforms are becoming launchpads for salon-origin brands, opening opportunities around curated professional-to-consumer product discovery. - **Nail Care:** The category is evolving beyond basic polish through salon-affiliated ranges that bring expert color selection and premium positioning into home routines. - **Professional Salons:** Service providers are extending brand equity through retail partnerships while retaining exclusive treatments that sustain appointment-based differentiation. ## Related on Trend Hunter - [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md) - [College-Focused Nail Polish Expansions](https://www.trendhunter.com/trends/beetles-campus-nails.md) - [Dimensional Nail Sets](https://www.trendhunter.com/trends/dimensional-nail-sets.md) - [Skincare-Inspired Nail Systems](https://www.trendhunter.com/trends/buff-beauty.md) - [Pastry Chef-Approved Nail Polishes](https://www.trendhunter.com/trends/nail-edit-kits.md) - [Self-Adhesive Press-On Nails](https://www.trendhunter.com/trends/self-adhesive-press-on-nails.md) - [Customizable Nail Polish Kits](https://www.trendhunter.com/trends/buildabox-bundle.md) - [Curated At-Home Nail Kits](https://www.trendhunter.com/trends/sally-hansen-nail-edit.md) - [Polish-Free Manicure Systems](https://www.trendhunter.com/trends/dry-gloss-manicure-kit.md)