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# Unique Personal Running Shoes
Salomon ME:sh Shoes will be Made Unique to Each Wearer

By Joey Haar | Published 2017-05-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/salomon-mesh
References: [digitaltrends](http://www.digitaltrends.com/outdoors/mesh-customizable-shoes-from-salomon-slab/?utm_source=feedly&utm_medium=webfeeds) & [slabmesh.salomon](http://slabmesh.salomon.com/)

The newly announced [Salomon](https://www.trendhunter.com/trends/speedcross-advanced) ME:sh shoes promise to bring athletes to a more authentic experience of movement. The shoes, which are set to be released later this month, will be designed uniquely for each wearer, with [modifications tailored precisely to the individual](https://www.trendhunter.com/trends/vivobarefoot-vivobiome-tabi-gen-01-sandal) at one of Salomon's locations around the world.

Early humans were among the best runners on the planet. In fact, running was what helped our species survive before the invention of agriculture. Though animals were almost without exception faster than humans at top speed, humans' endurance allowed them to track the animals by essentially outrunning them over a period of hours. The Salomon ME:sh line of shoes look back at this evolutionary history, opting for [shoes that accentuate one's feet](https://www.trendhunter.com/trends/altra-experience-3-range) rather than conforming them to preset norms and templates.

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 47% | Activity: 97% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Customized Athletic Footwear:** Opportunity for companies to offer personalized running shoes tailored to individual wearers for a more authentic and comfortable experience.
- **Evolutionary Design:** Chance for footwear brands to explore design concepts inspired by human evolution to create innovative and performance-enhancing shoes.
- **Location-based Customization:** Potential for businesses to establish global locations where shoes can be modified and fit specifically for customers, providing a unique and personalized product.

### Where This Applies

- **Sports Equipment:** Disruptive innovation opportunity for sports equipment manufacturers to develop customized running shoes that optimize performance and comfort for individual athletes.
- **Footwear:** Opportunity for footwear brands to tap into the trend of personalized running shoes by offering customized designs and fit for customers.
- **Athletic Retail:** Innovative chance for athletic retailers to create specialized locations where customers can have their shoes customized, providing a unique and personalized shopping experience.

## Related on Trend Hunter

- [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md)
- [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md)
- [Superior Ultramarathon Sneaker Designs](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo.md)
- [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md)
- [Women’s Running Shoe Brands](https://www.trendhunter.com/trends/saysh-by-allyson-felix.md)
- [Ergonomic Scan-to-Print Sandals](https://www.trendhunter.com/trends/vivobarefoot-vivobiome-tabi-gen-01-sandal.md)
- [Elite Ultramarathon Running Shoes](https://www.trendhunter.com/trends/merrell-mtl-adapt-matryx.md)
- [Experiential Running Shoe Shops](https://www.trendhunter.com/trends/sportsshoes.md)
- [Sleek Running Shoes](https://www.trendhunter.com/trends/adizero-evo-sl.md)
