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# Cell-Based Salmon Sushi
Wildtype Grows Sushi-Grade Fish from Genuine Coho Salmon Cells

By Laura McQuarrie | Published 2020-09-18 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/salmon-sushi
References: [prnewswire](https://www.prnewswire.com/news-releases/wildtype-to-launch-salmon-in-sushi-restaurants-301131957.html) & [wildtypefoods](http://www.wildtypefoods.com)

Using a brewery-like system, Wildtype grows cell-based salmon sushi and its latest version is of such high quality, it's been deemed sushi-grade. Now, the cell-based salmon sushi made with genuine [coho salmon cells](https://www.trendhunter.com/trends/coho-salmon) offers a sustainable source of seafood for the sushi industry, without requiring the removal of fish from the ocean.

Wildtype is on a mission to sell its innovative salmon sushi to restaurants and eventually retail stores. The sushi-grade salmon has been specifically developed for applications like [rolls, nigiri and sashimi](https://www.trendhunter.com/trends/norcod), and it can be consumed both raw and cooked.

With its newest variety of cell-based salmon, the cellular agriculture startup is helping to satisfy a demand for seafood that is not only sustainable but sourced from a transparent supply chain.

Image Credit: Wildtype

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 24% | Activity: 40% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Cell-based Seafood:** Wildtype's cell-based salmon sushi offers a sustainable source of seafood without removing fish from the ocean.
- **Sustainable Food Supply Chains:** Wildtype's transparent supply chain provides a solution to the growing demand for sustainable seafood.
- **Alternative Protein:** Wildtype's cell-based salmon sushi provides an innovative alternative to traditional fish farming.

### Who This Affects Most

- **Food Technology:** Wildtype's cell-based salmon sushi disrupts the traditional seafood industry.
- **Restaurant:** Restaurants can benefit from offering Wildtype's cell-based salmon sushi as a sustainable seafood option.
- **Retail:** Retail stores can tap into the demand for sustainable seafood by selling Wildtype's cell-based salmon sushi.

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- [Cell-Cultivated Fish Partnerships](https://www.trendhunter.com/trends/wanda-fish-technologies.md)
