# Revamped Football Logos London Graphic Designer Salman Anjum Re-Imagines UK Team Emblems By Tia Clarke | Published 2013-02-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/salman-anjum References: [designboom](http://www.designboom.com/design/reimagining-of-epl-football-team-logos/) & [salman.org.uk](http://salman.org.uk/graphic.html) London-based graphic designer Salman Anjum has created these hilarious reinterpretations of popular English [premier league football teams traditional emblems](https://www.trendhunter.com/trends/cleveland-football-academy). The smart designer states on his website that he based his interpretations on the teams' "current perception in media, among fans, and the general held beliefs of casual observers." Instantly recognizable are logos like the [Manchester United](https://www.trendhunter.com/trends/fan-set-card-collections) team emblem and the [Arsenal](https://www.trendhunter.com/trends/stanley-1913-cups) logo, which now have hilarious messages like: "Defence has gone AWOL and as a result need to score many goals to be assured of win" and "No clue about tactics and as a result is all over the place." As these football teams continue to be vilified in the harsh British tabloids, these re-imagined logos are particularly relevant. I wonder how these critical words of advice would go down with the notoriously passionate premier league fans. Photo Credits: [designboom](http://www.designboom.com/design/reimagining-of-epl-football-team-logos/), [salman.org.uk](http://salman.org.uk/graphic.html) ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 5% | Activity: 13% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Reimagined Football Logos:** Opportunity to create unconventional and humor-driven branding strategies for sports teams. - **Criticism in Sports Media:** Opportunity to develop innovative public relations and reputation management solutions for sports organizations. - **Passionate Fan Engagement:** Opportunity to leverage fan feedback and sentiment to create unique and personalized fan experiences. ### Who This Affects Most - **Sports Marketing:** Opportunity to incorporate humor and satire in sports branding and advertising campaigns. - **Graphic Design:** Opportunity to explore unconventional and provocative design approaches for sports logos and emblems. - **Public Relations:** Opportunity to help sports organizations manage and mitigate negative media attention through strategic communication and messaging. ## Related on Trend Hunter - [Logo-Centric Soccer Campaigns](https://www.trendhunter.com/trends/mls-season-pass.md) - [Branding Game Interfaces](https://www.trendhunter.com/trends/monday-nights.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Floral-Detailed Football Kits](https://www.trendhunter.com/trends/william-morris-gallery.md) - [Fan-Designed Football Kits](https://www.trendhunter.com/trends/manchester-city-x-puma.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Expansive Soccer Trading Cards](https://www.trendhunter.com/trends/fan-set-card-collections.md) - [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md) - [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md)