# Marshmallow-Inspired Nail Polishes Sally Hansen Insta-Dri X PEEPS Has a Sugar Texture By Laura McQuarrie | Published 2023-03-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sally-hansen-instadri-x-peeps References: [businesswire](https://www.businesswire.com/news/home/20230301005025/en) & [sallyhansen](http://sallyhansen.com) The [Sally Hansen](https://www.trendhunter.com/trends/sally-hansen-x-hersheys) Insta-Dri X PEEPS Collection includes seven shades with a new sugar texture that exactly mimics the feel of a sugar-coated PEEPS Marshmallow treat. This limited-edition collection brings the colors and textures of an [iconic Easter treat](https://www.trendhunter.com/trends/peeps-easter) to life and now, fans can sport springlike accents with ease. The quick-dry polish product formula already has a built-in base and top coat, plus a new and improved Insta-Dri brush delivers full coverage in a single stroke. This limited-edition quick-dry nail polish collection includes stunning season shades like Classic Chick, Pink Bunny, Cotton Candy and Marshmallow. Last year, the brands partnered for the first time and the success of the collection led to this second collab, which will result in fans making even more [unique nail art](https://www.trendhunter.com/trends/opicons-collection) and assembling creative Easter baskets. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 63% | Activity: 78% | Freshness: 15% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Marshmallow-inspired Nail Polish Trends:** The creation of marshmallow-inspired nail polish can open up opportunities for brands to collaborate with food companies for unique and fun product lines. - **Limited-edition Quick-dry Nail Polishes Trends:** The release of limited-edition nail polish collections with unique product formulas and finishes can drive sales and consumer interest for beauty companies. - **Holiday-inspired Nail Polish Trends:** The creation of holiday-themed nail polish collections, such as Easter-inspired PEEPS collection, can attract consumers looking for festive and playful beauty products. ### Where This Applies - **Beauty Industry:** The beauty industry can use unique product formulations and partnerships with iconic brands for seasonal-themed makeup collections to drive sales and customer engagement. - **Food Industry:** The food industry can collaborate with beauty brands to create unique product lines that offer new ways to extend the emotional connection and brand loyalty beyond consumption. - **Retail Industry:** The retail industry can use themed product lines to increase foot traffic, especially during seasonal events and holidays like Easter, Valentine's Day, and Halloween. ## Related on Trend Hunter - [Springtime Chocolate Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys.md) - [Chocolate-Inspired Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys-kisses.md) - [Wearable Candy Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-ring-pop.md) - [Romantic Nail Polish Packs](https://www.trendhunter.com/trends/sally-hansen-x-loveshackfancy.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/enchanted-meadows-collection.md) - [Pastry Chef-Approved Nail Polishes](https://www.trendhunter.com/trends/nail-edit-kits.md) - [Festively Seasonal Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-once-upon-a-holiday-collection.md) - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-goodkindpure-fresh-bloom.md)