# Fantasy Novel-Themed Nail Polishes This Sally Hansen Collection Has a Fantastical Theme By Michael Hemsworth | Published 2022-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sally-hansen-collection References: [drugstorenews](https://drugstorenews.com/news-briefs?created_1=2022-09-01T14%3A01%3A24) & [sallyhansen](https://www.sallyhansen.com/) This new Sally Hansen collection is arriving thanks to a collaboration with [Netflix](https://www.trendhunter.com/trends/hard-candy-x-wednesday-collection) to offer consumers an imaginative way to enhance their look. The Sally Hansen Miracle Gel x Netflix The School for Good and Evil collection includes a range of shades to choose from and encourages an [imaginative manicure](https://www.trendhunter.com/trends/opi-x-wicked). The color set technology used in the formula will last up to eight days and doesn't required a UV lamp to be cured to maximize ease of use. The Sally Hansen Miracle Gel x Netflix The School for Good and Evil collection is arriving at drug stores, mass market retailers and eCommerce retailers nationwide now. The products are launching ahead of the October release of The School for Good and Evil film inspired by the young adult novel. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 86% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Fantasy-themed Nail Polishes:** The success of this themed collection highlights the potential to create specialized nail polish lines for other fandoms and media franchises. - **Collaborative Beauty Collections:** Collaborating with popular media franchises could be a way for beauty brands to reach new audiences and create novel products and marketing strategies. - **Long-lasting Do-it-yourself Beauty Products:** The development of DIY beauty products with easy-to-use formulas and long-lasting results aligns with the rise of at-home beauty treatments and personalized beauty routines. ### Who This Affects Most - **Beauty and Personal Care:** Beauty and personal care brands looking to set themselves apart from competitors could benefit from partnering with popular media franchises and developing themed product lines. - **Entertainment:** Movie studios and media companies could benefit from licensing their brands to beauty companies for the development of promotional themed products and engagement strategies. - **E-commerce:** E-commerce platforms selling beauty products could leverage collaborations like this to attract niche audiences and encourage repeat purchases and brand loyalty. ## Related on Trend Hunter - [Festively Seasonal Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-once-upon-a-holiday-collection.md) - [Mischievous Nail Polish Collections](https://www.trendhunter.com/trends/sally-hansen-x-despicable-me-4-collection.md) - [Spooky Movie-Themed Polishes](https://www.trendhunter.com/trends/sally-hansen-1.md) - [Camp-Themed Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-summer-camp.md) - [Celebratory Gel Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-miracle-gel-birthday-collection.md) - [Free-From Spring Nail Polishes](https://www.trendhunter.com/trends/enchanted-meadows-collection.md) - [Romantic Nail Polish Packs](https://www.trendhunter.com/trends/sally-hansen-x-loveshackfancy.md) - [Springtime Chocolate Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys.md) - [Tranquil Nail-Nourishing Polishes](https://www.trendhunter.com/trends/sally-hansen-color-therapy-bliss-collection.md)