# Acne-Fighting Face Masks The Ordinary's New Salicylic Acid 2% Masque is Affordable Blemish Control By Katherine Pendrill | Published 2019-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/salicylic-acid-2-masque References: [bustle](https://www.bustle.com/p/when-is-the-ordinarys-face-mask-out-this-new-addition-is-the-first-of-its-kind-from-the-brand-17906099) & [theordinary](https://theordinary.com/product/rdn-salicylic-acid-2pct-masque-50ml?ccm=6afb414ca0a748bd85ed7ead6c4e6729f133993f2fd49d2697d9aa1f3700dc05f70102cb1d00da802a8fe86a4f7a904b2cc58b019d79610ab89b7e00b33f328bc753a4096d6833cfdfd104393f7b6d2e120b048bde7c097514feaba5d299dec9f22991ec6026f8b50b06c6fc61f547657bfd9e351c25dad7feba63c0a66896469cd7c5a0a379b0cbac6ca60fabdebcca) Treating [acne-prone skin](https://www.trendhunter.com/trends/naveen-skin-clearing-serum) can add up quickly, which is why The Ordinary's highly affordable new Salicylic Acid 2% Masque is great news for those who want to banish their blemishes for good. The Ordinary's Salicylic Acid 2% Masque is a first for the brand, which is known for its ultra-affordable skincare products. The mask combines the acne-fighting ingredient salicylic acid with mud and clay, to [deep clean and exfoliate the skin](https://www.trendhunter.com/trends/cosmettes-rosy-glow-mask). In addition to cleaning out your pores, the mask also helps to hone in on [problem areas](https://www.trendhunter.com/trends/pimple-paste) and balance uneven skin tones and textures. According to the brand, "The formula, infused with charcoal and clays, aims to enhance the appearance of smoothness and clarity, leaving the skin feeling refreshed." Image Credit: *The Ordinary.* ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 35% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Affordable Acne Treatment:** The Ordinary's Salicylic Acid 2% Masque offers an affordable solution for treating acne-prone skin. - **Combining Ingredients for Enhanced Results:** The mask's combination of salicylic acid, mud, and clay provides a powerful and effective solution for deep cleaning and exfoliating the skin. - **Targeted Skincare Solutions:** The mask specifically targets problem areas and aims to balance uneven skin tones and textures. ### Industries Being Reshaped - **Skincare:** The affordable acne-fighting face mask industry can benefit from innovative solutions like The Ordinary's Salicylic Acid 2% Masque. - **Cosmetics:** The combination of ingredients in face masks presents disruptive innovation opportunities for cosmetics companies. - **Beauty Retail:** Beauty retailers can capitalize on the demand for affordable and effective acne treatment products like The Ordinary's Salicylic Acid 2% Masque. ## Related on Trend Hunter - [Maximum-Strength Acne Masks](https://www.trendhunter.com/trends/therapeutic-sulfur-mask.md) - [Unique Skin Spot Treatments](https://www.trendhunter.com/trends/powdertocream-concentrate.md) - [Clinical-Strength Clarifying Masks](https://www.trendhunter.com/trends/clearly-breakout-mask.md) - [Acne-Treating Cleansing Pastes](https://www.trendhunter.com/trends/acne-treating-cleansing-paste.md) - [Acne-Targeting Chin Masks](https://www.trendhunter.com/trends/miracle-clear-retinol-chin-mask.md) - [Soothing Acid-Based Cleansers](https://www.trendhunter.com/trends/peace-out-2.md) - [Gel-to-Foam Face Wash](https://www.trendhunter.com/trends/cerave-skin-renewing-eye-cream.md) - [Daily Acne-Targeting Skincare Products](https://www.trendhunter.com/trends/acne-awareness-month.md) - [Compostable Blemish Pads](https://www.trendhunter.com/trends/acne-clearing-pads.md)