# Dark Crystal Structures The Salewa Spa Headquarters is Forbidding to Behold By Meghan Young | Published 2010-01-16 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/salewa-spa-headquarters References: [plusmood](http://plusmood.com/2010/01/salewa-spa-headquarters-cino-zucchi-architetti/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [zucchiarchitetti](http://www.zucchiarchitetti.com) Looking more like an evil villains headquarters rather than the designs for the Salewa Spa Headquarters, this structure is pretty darn forbidding, don’t you think? But as one of the more prominent manufacturers in Bolzano, Italy, perhaps they’re trying to send a message of world domination. Anyhow, designed by [Italian architect](https://www.trendhunter.com/trends/robert-a-iger-building) Cino Zucchi Architetti and Park Associati, the Salewa Spa Headquarters will definitely be a sight to behold. Just check out the gallery. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 8% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Intimidating Architecture:** Architects can explore creating structures that appear intimidating and imposing to convey a powerful message. - **Unconventional Office Design:** Companies can experiment with designs that break away from traditional office layouts to boost employee creativity and productivity. - **Branding Through Architecture:** Businesses can use their architectural designs to project their brand and values to the public. ### Who This Affects Most - **Architecture and Design:** Architects can take inspiration from the Salewa Spa Headquarters design to explore unconventional and bold designs for buildings and structures. - **Construction and Real Estate:** Real estate developers can invest resources in creating distinctive and unique commercial buildings that stand out in the market. - **Marketing and Advertising:** Marketers can incorporate the physical design of buildings and commercial spaces for brand awareness and identity. ## Related on Trend Hunter - [Ski Resort Crystalline Skyscrapers](https://www.trendhunter.com/trends/trojena-ski-resort.md) - [Blocky High-Ride Laboratories](https://www.trendhunter.com/trends/herzog-de-meuron1.md) - [Textural Red Concrete Clinics](https://www.trendhunter.com/trends/clinic-in-anif.md) - [Reflective Mountain-Based Shelters](https://www.trendhunter.com/trends/shelter-santerpass.md) - [Glossy Panelled Pentagonal Buildings](https://www.trendhunter.com/trends/pinwheel.md) - [White-Ceramic Striped Facade Buildings](https://www.trendhunter.com/trends/jomoo.md) - [Chalet-Inspired Showrooms](https://www.trendhunter.com/trends/gstaad-house.md) - [Single-Clad Alps Viewing Tower](https://www.trendhunter.com/trends/top-of-alpbachtal.md) - [Contemporary Italian Office Designs](https://www.trendhunter.com/trends/noa-office.md)