# Lengthy Video Walls Obscura Digital's Design for the Salesforce Office Features a Huge Video Wall By Joey Haar | Published 2016-11-24 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/salesforce-office References: [archinect](http://archinect.com/news/article/149980004/check-out-this-stunning-108-feet-long-video-wall-by-obscura-digital) The Salesforce Office in San Francisco, where the massive CRM developer keeps its headquarters, has a lobby that reflects the company's technological industry. The [lobby of the building](https://www.trendhunter.com/trends/mawd) contains a [massive, 107 foot long LED video wall](https://www.trendhunter.com/trends/largescale-digital-signage) that puts the building's employees into a mesmerizing and hyperreal environment. The wall, developed by digital media producer Obscura, plays [stunning nature videos](https://www.trendhunter.com/trends/mangrove-garden) in ridiculously high resolution. The content on the wall features various scenes from California's Redwood National Forest, a park not far from San Francisco, as well as a computer-generated waterfall motif. Obscura captured the video of Redwood National Forest in 12K, a step that was necessary in order to assure the best possible footage on such a gigantic screen. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 18% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Lobby Designs:** Companies are investing in immersive lobby designs that incorporate large video walls to give visitors an unforgettable experience. - **High-resolution Video Content:** The demand for high-resolution video content is increasing as companies are using huge LED video walls for marketing and branding purposes. - **Advancements in Digital Media Production:** Advancements in digital media production including the use of 12K resolution in capturing videos can lead to new opportunities for creating visually stunning content for large displays. ### Sectors Adopting This - **Real Estate:** Real estate developers can incorporate massive LED video walls in lobbies and other common spaces to provide a unique experience and differentiate their properties from competitors. - **Hospitality:** Luxury hotels and resorts can feature large video walls as a main attraction in common areas or as an addition to guests rooms to elevate the overall customer experience. - **Retail:** Retailers can use huge LED video walls for in-store advertising and to create an immersive experience for customers while also increasing brand recognition. ## Related on Trend Hunter - [Recessed Digital Wall Windows](https://www.trendhunter.com/trends/liquidview-digital-window.md) - [Digital Production Displays](https://www.trendhunter.com/trends/samsung-the-wall-for-virtual-production.md) - [Vibrant Multi-Level Office Designs](https://www.trendhunter.com/trends/gensler.md) - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Wall-Sized Premium 4K Televisions](https://www.trendhunter.com/trends/4k-qled-tv.md) - [Workstation Projection Units](https://www.trendhunter.com/trends/work-wall.md) - [AI-Powered Videoconferencing Displays](https://www.trendhunter.com/trends/viewsonic-4k-presentation-displays.md) - [Bright Creative Office Hubs](https://www.trendhunter.com/trends/sauvage-tv.md) - [Kaleidoscope Vibrant Pavilions](https://www.trendhunter.com/trends/mountain-view.md)