# Imaginatively Odd Fashion The Salarunkku Editorial Defies Common Styling By Kamal Musharbash | Published 2010-10-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/salarunkku-editorial References: [theones2watch](http://www.theones2watch.com/newwave/3021) & [heidimarika.blogspot](http://heidimarika.blogspot.com/) The fashions and pictures are somewhat Gaga, but all the styling in the Salarunkku editorial is handmade and one-of-a-kind. Photographed by Ville Varumo and styled by Heidi Marika Urpalainen, this editorial sparks up imagination and fosters a [surrealistic environment](https://www.trendhunter.com/trends/dirty-looks). The [foiled epaulettes](https://www.trendhunter.com/trends/the-future-is-not-set), [newspaper dress](https://www.trendhunter.com/trends/porridge-dress) and toilet-paper roll scarf is completely inventive and cleverly constructed. The end result is a series of imaginative works that makes the Salarunkku editorial so unique and bizarre, but beautiful and artistic. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 78% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Handmade Fashion:** Opportunity for fashion designers to embrace unique, one-of-a-kind pieces that are visually compelling. - **Surrealistic Fashion:** Opportunity for fashion designers to experiment with imaginative and unusual elements that create a visually stunning environment. - **Inventive Styling:** Opportunity for stylists to push boundaries and create novel fashion statements with unconventional materials and techniques. ### Industries Being Reshaped - **Fashion:** Fashion industry can explore new avenues for creativity by breaking free from conventional norms and embracing unconventional materials and designs. - **Photography:** Photography industry can experiment with surrealistic themes and play with different moods and environments using fashion as a medium. - **Art:** Art industry can draw inspiration from fashion and incorporate unconventional materials, textures, and themes into various artistic expressions. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Avant-Garde Radish Accessories](https://www.trendhunter.com/trends/radish-hat.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Fantastical Hyper-Utility Fashion Liness](https://www.trendhunter.com/trends/dirty-dirty-jobs.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)