# Scary Vegetarian Campaigns The Salade Verte Restaurant Ads Show the Bad Side of Meat By Meghan Young | Published 2011-07-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/salade-verte-restaurant References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/07/salade-verte-restaurant-pig-cow-chicken/) It is always important to know your options, so the Salade Verte Restaurant ad campaign educates its viewers. As though adopting a political campaign model, these print ads smear the opposing team (which, in this case, happens to be meat). According to Salade Verte Restaurant, meat is the bad guy. It's "always back to bother you," as one tag line puts it. Conceived by Brazil-based ad agency Danza, the Salade Verte Restaurant ad campaign dresses up a pig, chicken and cow as iconic horror villains such as Freddy Krueger from Nightmare on Elm Street and Ghostface from Scream. With illustrations done by Lucas Santiago, there is a definitely pop culture feel to these ads that will surely appeal to healthy hipsters. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Anti-meat Campaigns:** Meat alternatives and vegetarianism are becoming a culturally and economically disruptive trend. - **Pop Culture Imagery in Advertising:** Popular culture visuals and references in advertising are fast becoming a popular and disruptive trend. - **Political Campaign Advertising Style:** Using political campaign models to promote products is a new and possibly disruptive trend. ### Who This Affects Most - **Restaurant:** The restaurant industry may need to start taking meat alternatives seriously as a result of this trend. - **Advertising:** The advertising industry may start incorporating more popular culture and political campaign elements into their campaigns in the near future. - **Farming:** The meat farming industry may be disrupted if anti-meat campaigns continue to gain momentum. ## Related on Trend Hunter - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md) - [Plant-Based Halloween Steakhouses](https://www.trendhunter.com/trends/vegan-cannibal-steakhouse.md) - [Plant-Based Billboard Takeovers](https://www.trendhunter.com/trends/plant-based-billboard.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [AI-Powered QSR Campaigns](https://www.trendhunter.com/trends/fastfood-ad.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Workplace-Inspired Salad Campaigns](https://www.trendhunter.com/trends/salad-freaks.md) - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [Relaunched Meat-Free Food Brands](https://www.trendhunter.com/trends/birds-eye-green-cuisine-brand.md)