# Kid-Friendly Veggie Dips Kraft Created 'Salad Frosting' to Get Kids to Eat More Vegetables By Katherine Pendrill | Published 2019-06-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/salad-frosting References: [delish](https://www.delish.com/food-news/a27890516/kraft-salad-frosting/) & [huffpost](https://www.huffpost.com/entry/kraft-salad-frosting_l_5cfaac25e4b04e90f1c8eda0?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAFMzEy2jtvSNbLq9Ls-ca4CW6EFKa-AeJlb81VwFgv6_ubUfe4ADou8T3rE0c-R2RiqeT1yf4Z32AGfXHSdNPxNVzjzz_JJKd8gifTutUKtM5IzyI8_P3HwS3pswe8MihovpkTVeCNe2nIzjlmxGebPiMsrN0Zt6pO_drFFEk2tb) It's no secret that a lot of kids turn their nose up at vegetables, which is why Kraft just debuted a kid-friendly veggie topper called 'Salad Frosting.' While not actually frosting, the creamy condiment is designed to make eating salad and other veggies a lot more appealing to kids. According to Kraft, the new Salad Dressing is actually the brand's Classic Ranch Dressing disguised in the form of a frosting tube. The idea is that parents can pretend they're adding frosting to a child's veggie platter to make the greens more appealing. Kraft sees this as a harmless lie if it helps kids eat more vegetables. In fact, the company is actually asking parents to Tweet their best parenting lie with the hashtag #LieLikeAParent and #Contest to win some of the new Salad Frosting. Image Credit: *Kraft.* ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 53% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What's Driving This Trend - **Kid-friendly Condiments:** Creating condiments specifically designed to make healthy food more appealing to children presents an opportunity for disruptive innovation in the food industry. - **Creative Food Packaging:** Developing unique and playful food packaging concepts, such as the frosting tube for salad dressing, can disrupt traditional packaging methods and enhance consumer engagement. - **Innovative Marketing Strategies:** Exploring unconventional marketing strategies, like encouraging parents to share parenting lies on social media, can provide disruptive marketing opportunities for brands in the food industry. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can leverage the idea of kid-friendly condiments to create healthier and more appealing options for children. - **Packaging:** The packaging industry can explore unique and creative packaging designs for food products that enhance consumer experience and engagement. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on innovative social media campaigns, like encouraging parents to share parenting lies, to promote brands and products effectively. ## Related on Trend Hunter - [Squeezable Kid-Friendly Condiments](https://www.trendhunter.com/trends/kid-friendly-condiment.md) - [Kid-Friendly Gourmet Seasonings](https://www.trendhunter.com/trends/gustus-vitae-kids-menu.md) - [Kid-Friendly Recipe Campaigns](https://www.trendhunter.com/trends/kid-friendly-recipe.md) - [Veggie-First Children's Meals](https://www.trendhunter.com/trends/lil-gourmets.md) - [Kid-Friendly Salads](https://www.trendhunter.com/trends/green-machine-salad.md) - [Kid-Friendly Hummus Cups](https://www.trendhunter.com/trends/hummus-for-kids.md) - [Carbon-Neutral Drinkable Greens](https://www.trendhunter.com/trends/future-salad-kids.md) - [Vegetable-Concealing Brownie Treats](https://www.trendhunter.com/trends/brownies-with-hidden-veggies.md) - [Veggie-Packed Children's Snack Products](https://www.trendhunter.com/trends/vegetable-snacks-for-kids.md)