# Morphed Mouth Advertising The Sala de Pesquisa Campaign Emphasizes the Importance of Listening By Leslie Chen | Published 2012-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sala-de-pesquisa References: [adsoftheworld](http://adsoftheworld.com/media/print/sala_de_pesquisa_heads_1) & [141sohosquare.br](http://www.141sohosquare.com.br/) Listening first and talking second is a very good mantra that these Sala De Pesquisa ads are attempting to instill in their customers. Attention-grabbing, slightly twisted and undeniably entertaining, this campaign will leave your eyes in awe. Created by [advertising agency](https://www.trendhunter.com/trends/nobody-reads-ads) 141 SohoSquare in Sao Paulo, Brazil, the campaign is a combination of [humour and seriousness](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching) all captured in one facial expression. Sala De Pesquisa is a market research company with the slogan of "listen to what your consumers think." The campaign clearly exhibits the importance they place on this, replacing the mouth with the forehead for a morphed version of a face. Stopping you dead in your tracks with its [peculiar imagery](https://www.trendhunter.com/trends/mwcurated), these Sala De Pesquisa ads will make you stop and think for a moment. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Emphasizing Listening in Advertising:** There is a growing trend of advertising campaigns that use unusual and attention-grabbing imagery to emphasize the importance of listening to consumers. - **Facial Imaging in Advertising:** A trend in advertising involves using morphed or altered facial features to create attention-grabbing imagery and create a lasting impact on consumers. - **Humorous Serious Advertising:** An emerging trend in advertising is the use of humorous yet serious messaging, where advertisers use stark imagery to create a lasting impact on consumers that also entertains them. ### Industries Being Reshaped - **Market Research:** Companies that specialize in market research, such as Sala de Pesquisa, can use innovative advertising campaigns to differentiate themselves from competitors and emphasize the importance of listening to customers. - **Advertising and Marketing:** The advertising and marketing industry offers opportunities for companies to create unique and attention-grabbing campaigns that emphasize the importance of listening and connect with consumers in new and innovative ways. - **Creative Design:** The creative design industry can benefit from the trend of using facial imaging and attention-grabbing imagery in advertising campaigns, as designers can develop new and innovative concepts that draw attention and make a lasting impression on consumers. ## Related on Trend Hunter - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md)