# Aquatic Herb Ads These Sal Sol Prints Ads Showcase Under the Sea Salt By Emily Evans | Published 2011-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sal-sol-print-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/sal_sol_jellyfish) & [lebrijarubio.mx](http://www.lebrijarubio.com.mx/) There has been an abundance of [anti-sodium campaigns](https://www.trendhunter.com/trends/rxbar-ad) in recent years due to an increase in health concerns, and so companies who manufacture salt are scrambling to revitalize their image like these Sal Sol print ads do. These aquatic ads were created by Mexican advertising agency Lebrija & Rubio in order to breathe life back into the salt industry. These Sal Sol print ads demonstarate that by utiizing their salt as opposed to regular salt, users can experience the benefits of [sea salt](https://www.trendhunter.com/trends/pepper-sea-salt). The text, "it's marine, it's natural," further helps to give viewers the impression that using small doses of Sal Sol salt is not such a bad thing and in fact, brings an element of nature to a plate. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 34% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Anti-sodium Campaigns:** Opportunity for salt manufacturers to revitalize their image and promote healthier alternatives to regular salt. - **Aquatic Advertising:** Utilizing marine-themed ads to target health-conscious consumers and highlight the benefits of sea salt. - **Natural and Sustainable Products:** Creating a market for salt products that are positioned as natural, environmentally-friendly alternatives to traditional salt. ### Who This Affects Most - **Food Manufacturing:** Manufacturers can explore innovative salt products and positioning strategies to cater to health-conscious consumers. - **Advertising:** Opportunity for creative agencies to develop aquatic-themed ad campaigns for salt companies looking to rebrand and attract new customers. - **Wellness and Health:** Promoting the use of sea salt as a healthier alternative in various wellness industries, such as spas or fitness-focused businesses. ## Related on Trend Hunter - [Micronized Salt Potato Chips](https://www.trendhunter.com/trends/saltme-potato-chips.md) - [Sustainable Scandinavian Sea Salts](https://www.trendhunter.com/trends/saltverk.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Gourmet Tinned Seafood Collections](https://www.trendhunter.com/trends/siesta-co.md) - [Wellness-Promoting Salt Alternatives](https://www.trendhunter.com/trends/goyal-salt.md) - [Cocktail-Friendly Salts](https://www.trendhunter.com/trends/cooking-and-cocktail-salts.md) - [Seaweed-Based Seasonings](https://www.trendhunter.com/trends/oceans-balance.md) - [Salt-Mimicking Kitchenwares](https://www.trendhunter.com/trends/electric-bowl-and-spoon.md) - [Exotic Salt Product Ranges](https://www.trendhunter.com/trends/maldon-salt-merchants.md)