# Sakura-Inspired Beers Sankt Gallen Brewery's Beer Was Inspired by Cherry Blossom Season By Ell Smith | Published 2021-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sakurainspired-beers References: [hypebae](https://hypebae.com/2021/2/cherry-blossom-beer-sankt-gallen-sakura-alcoholic-drinks-flowers-price-where-to-buy-japan) & [sanktgallenbrewery](https://www.sanktgallenbrewery.com/sakura/) Cherry Blossom season is quickly approaching and brands are celebrating by releasing their own products inspired by the gorgeous natural event -- this [Sakura](https://www.trendhunter.com/trends/milestone-beverages)-inspired beer from Sankt Gallen Brewery serves as a perfect example. Many [alcohol brands have released an iteration](https://www.trendhunter.com/trends/godiva-chocolixir-drinks) that drew its inspiration from Cherry Blossom season, as the color and flavor lends itself perfectly to the beverage industry. What's unique about this particular offering is that it has been brewed using real cherry blossom petals and leaves that were sourced from trees in Ina, Nagano -- which is one of Japan's prime cities for viewing the bloom. This 11-ounce bottle of the unique beer will be available in-store for a select period of time. Image Credit: Sankt Gallen Brewery ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 22% | Activity: 36% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Sakura-themed Beverages:** The trend of creating beverages inspired by cherry blossom season can be further expanded by incorporating real sakura petals and leaves into the brew. - **Natural Flavoring:** The use of natural ingredients such as sakura petals and leaves in alcoholic and non-alcoholic beverages is a trend that has the potential to disrupt the food and beverage industry. - **Seasonal Products:** Creating limited-time seasonal products inspired by natural events such as cherry blossom season can help brands stand out and appeal to consumers looking for unique and exclusive products. ### Where This Applies - **Alcohol:** The alcohol industry can innovate by creating seasonal products with unique natural flavorings such as sakura, appealing to adventurous drinkers looking for new and exclusive experiences. - **Food and Beverage:** The trend of incorporating natural ingredients such as sakura petals and leaves into food and beverages has the potential to disrupt the industry by appealing to health-conscious consumers. - **Seasonal Retail:** Retailers can collaborate with brands to create limited-edition seasonal products such as sakura-inspired beverages, attracting customers seeking unique and exclusive items. ## Related on Trend Hunter - [Cherry Blossom Liqueurs](https://www.trendhunter.com/trends/cherry-blossom-liqueur.md) - [Cherry Blossom Season Drinks](https://www.trendhunter.com/trends/sakura-to-tenku-no-matcha-wa-chocolat-drink.md) - [Cherry Blossom Shochus](https://www.trendhunter.com/trends/hana-label.md) - [Floral Japanese Gins](https://www.trendhunter.com/trends/roku-sakura-bloom-edition.md) - [Pink Cherry Blossom Beverages](https://www.trendhunter.com/trends/chocolixer-cherry-blossom-full-bloom.md) - [German Christmas Cake Beers](https://www.trendhunter.com/trends/spring-valley-hanayagu-fuyu-kaori.md) - [Sparkling Cherry Blossom Beverages](https://www.trendhunter.com/trends/cherry-blossom-lacroix.md) - [Refreshing Springtime Blossom Drinks](https://www.trendhunter.com/trends/starbucks-japan-sakura-saku-yo.md) - [Sakura-Finished Japanese Whiskys](https://www.trendhunter.com/trends/milestone-beverages.md)