# Cherry Blossom Season Drinks The Lindt Sakura to Tenku no Matcha Wa Chocolat Drink is Indulgent By Michael Hemsworth | Published 2024-03-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sakura-to-tenku-no-matcha-wa-chocolat-drink References: [soranews24](https://soranews24.com/2024/03/13/lindt-releases-a-limited-edition-sakura-and-matcha-drink-in-japan-for-cherry-blossom-season/) & [lindt.jp](https://www.lindt.jp/contents/shop/tag/cafe/)  The [Lindt Sakura](https://www.trendhunter.com/trends/sakura-pistachio-chocolat-drink) to Tenku no Matcha Wa Chocolat Drink is a limited-edition beverage from the brand crafted with an indulgent springtime recipe in mind to help consumers celebrate hanami season. The drink, which translates to the Sakura and Heavenly Matcha Japanese Chocolat Drink, is crafted using [100% Okumidori green tea](https://www.trendhunter.com/trends/mikuriya-matcha-drinks) that's renowned for its vibrancy and umami flavor. This green tea is blended with Lindt white chocolate to form a matcha pudding at the base of the drink before being finished with [sakura-flavored cream](https://www.trendhunter.com/trends/sakura-treats), pieces of cherry blossom-shaped meringue and a salted sakura flower. The Lindt Sakura to Tenku no Matcha Wa Chocolat Drink will only be around while supplies last through April 17, 2024 at locations in Japan. Image Credit: [PR Times](https://prtimes.jp/main/html/rd/p/000000063.000069940.html) ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 36% | Activity: 18% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Springtime Limited-edition Beverages:** Embracing seasonal flavors through exclusive drink offerings, incorporating unique ingredients and packaging for a limited time. - **Gourmet Fusion Drinks:** Blending premium green tea with high-quality chocolate to create rich and indulgent beverage experiences. - **Experiential Celebration Products:** Creating immersive beverages that commemorate cultural and seasonal events, enhancing consumer engagement and enjoyment. ### Where This Applies - **Food and Beverage:** Opportunities for product innovation in the creation of specialized and themed beverages to captivate consumer interest. - **Hospitality and Tourism:** Potential to enhance guest experiences through unique drink offerings that reflect local traditions and festivities. - **Retail and Consumer Goods:** Expanding product lines with exclusive seasonal drinks to drive sales and attract customers seeking novel flavor experiences. ## Related on Trend Hunter - [Pistachio Chocolate Sakura Drinks](https://www.trendhunter.com/trends/sakura-pistachio-chocolat-drink.md) - [Springtime Chocolate Pistachio Drinks](https://www.trendhunter.com/trends/lindt-sakura-kaoru-pistachio-chocolat-drink.md) - [Sakura Dessert Beverages](https://www.trendhunter.com/trends/sakura-treat.md) - [Pink Cherry Blossom Beverages](https://www.trendhunter.com/trends/chocolixer-cherry-blossom-full-bloom.md) - [Cherry Blossom Chocolates](https://www.trendhunter.com/trends/sakura-lindor.md) - [Chocolatey Cherry Blossom Beverages](https://www.trendhunter.com/trends/godiva-chocolixir-drinks.md) - [Japanese-Style Matcha Chocolates](https://www.trendhunter.com/trends/lindt-tokyo-style-chocolate-matcha-strawberry.md) - [Creamy Cherry Blossom Beverages](https://www.trendhunter.com/trends/starbucks-dessert-drink.md) - [Springtime Sakura Dessert Drinks](https://www.trendhunter.com/trends/sakura-matcha-with-sakura-jelly.md)