# Springtime Sakura Dessert Drinks Starbucks Sakura Matcha with Sakura Jelly is Arriving in Japan By Michael Hemsworth | Published 2024-01-31 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sakura-matcha-with-sakura-jelly References: [soranews24](https://soranews24.com/2024/01/31/starbucks-japan-unveils-first-sakura-drink-for-cherry-blossom-season-2024/)  The [Starbucks](https://www.trendhunter.com/trends/berry-berry-sakura-milk) Sakura Matcha with Sakura Jelly dessert drink has been unveiled well ahead of springtime to provide eager consumers with a taste of spring blossoms to enjoy. The drink is part of the [Chilled Cup series](https://www.trendhunter.com/trends/kyoto-matcha-latte) being launched by the cafe brand at convenience store retailers and boasts a limited-edition profile that will only be available for a short while. The drink is reported to have the aromatic profile of cherry blossoms along with matcha and milk, while the use of [cherry blossom jelly](https://www.trendhunter.com/trends/sakura-treats) gives each sip a touch of texture. The Starbucks Sakura Matcha with Sakura Jelly dessert drink is packaged in a cherry blossom-covered cup and will make its way to retailers starting February 6, 2024 for 230 yen. Image Credit: Starbucks ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 78% | Activity: 78% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Limited-edition Dessert Drinks:** The Starbucks Sakura Matcha with Sakura Jelly is part of the Chilled Cup series and offers a taste of spring blossoms in a convenient package. - **Aromatic Flavor Profiles:** The drink combines the aromatic profile of cherry blossoms with matcha and milk to create a unique taste experience. - **Texture-enhancing Ingredients:** The use of cherry blossom jelly adds a touch of texture to each sip and enhances the overall sensory experience. ### Where This Applies - **Coffee and Beverage Retail:** The limited-edition dessert drink presents an opportunity for coffee and beverage retailers to attract customers with unique and seasonal offerings. - **Convenience Store Retail:** The launch of the Chilled Cup series at convenience store retailers allows them to extend their product range and cater to customers seeking trendy and exclusive drinks. - **Flavor Innovation:** The combination of cherry blossom, matcha, and milk opens up opportunities for flavor innovation in the food and beverage industry, especially in the dessert and specialty drink sectors. ## Related on Trend Hunter - [Springtime-Themed Cafe Drinks](https://www.trendhunter.com/trends/berry-berry-sakura-milk.md) - [Macaron-Topped Cafe Drinks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino.md) - [Refined Cherry Blossom Beverages](https://www.trendhunter.com/trends/hanami-drinks.md) - [Florally Peachy Cafe Drinks](https://www.trendhunter.com/trends/sakura-frappuccino.md) - [Creamy Cherry Blossom Beverages](https://www.trendhunter.com/trends/starbucks-dessert-drink.md) - [Floral Cafe Dessert Ranges](https://www.trendhunter.com/trends/starbucks-japan-cherry-blossom-collection.md) - [Seasonal Mochi Ball Drinks](https://www.trendhunter.com/trends/hanami-dango-frappuccino.md) - [Pastel-Hued Springtime Cafe Products](https://www.trendhunter.com/trends/sakura-collection.md) - [Cherry Blossom Season Drinks](https://www.trendhunter.com/trends/sakura-to-tenku-no-matcha-wa-chocolat-drink.md)