# Crunchy Sakura Desserts McDonald's Japan is Serving the 'Mcflurry Crunchy Sakura' for Spring By Laura McQuarrie | Published 2017-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sakura-dessert References: [en.rocketnews24](http://en.rocketnews24.com/2017/03/01/spring-comes-to-mcdonalds-japan-in-the-form-of-a-sakura-flavored-dessert/) & [mcd-holdings.co.jp](http://www.mcd-holdings.co.jp/news/2017/promotion/promo0227a.html) One of the telltale signs of spring in Japan is the blooming of cherry blossoms and the appearance of many sakura-themed products, like [McDonald's](https://www.trendhunter.com/trends/asian-sweets-desserts) new McFlurry Crunchy Sakura dessert. The richly textured dessert is a blend of soft serve ice cream and a sauce that takes inspiration from the popular [sakura mochi](https://www.trendhunter.com/trends/mister-donut-sakura-mochitto), a popular Japanese confection that features a red bean filling inside of a rice cake, which is wrapped inside a pickled leaf. Naturally, the McFlurry Crunchy Sakura dessert also features real pieces of salt-pickled cherry leaves, as well as crushed pink waffle cone chunks that offset the creaminess of the dessert. In the past, other fast food establishments have launched beverages, burgers and other kinds of desserts inspired by the distinctive look and taste of these pink blossoms. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 17% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sakura-themed Products:** Opportunity to develop and launch unique products inspired by the cherry blossom season in Japan. - **Cultural Fusion Desserts:** Disruptive innovation opportunity to create fusion desserts combining traditional Japanese flavors with popular fast food items. - **Texture-rich Desserts:** Innovation opportunity to explore and create desserts with contrasting textures for a more enjoyable eating experience. ### Sectors Adopting This - **Food and Beverage:** Opportunity for food and beverage companies to tap into the popularity of sakura-themed products and offer unique menu items. - **Fast Food:** Innovation opportunity for fast food chains to introduce limited-time seasonal desserts that cater to local preferences and cultural traditions. - **Confectionery:** Opportunity for confectionery companies to create sakura-inspired desserts, such as ice creams, chocolates, and pastries, with a twist of crunchy textures. ## Related on Trend Hunter - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md) - [Creamy Strawberry Chocolate Desserts](https://www.trendhunter.com/trends/strawberry-kit-kat-mcflurry.md) - [Spring QSR Mochi Pies](https://www.trendhunter.com/trends/ichigo-daifuku-pie.md) - [Regional Asian Dessert Ranges](https://www.trendhunter.com/trends/asian-sweets-desserts.md) - [Springtime QSR Matcha Pies](https://www.trendhunter.com/trends/matcha-kuromitsu-warabi-mochi-pie.md) - [Frozen Caky QSR Treats](https://www.trendhunter.com/trends/strawberry-shortcake-mcflurry.md) - [QSR Holiday Ice Creams](https://www.trendhunter.com/trends/holiday-mcflurry.md) - [Macaron-Topped Blended Beverages](https://www.trendhunter.com/trends/mcdonalds-japan-frappe.md) - [Macaron-Topped Cafe Drinks](https://www.trendhunter.com/trends/sakura-saku-saku-matcha-frappuccino.md)