# Online Luxury Vehicle Retailers Saks Introduces a New Electric Cars Category for Luxury Shoppers By Kanesa D | Published 2024-02-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/saks References: [retailtouchpoints](https://www.retailtouchpoints.com/topics/digital-commerce/saks-introduces-a-new-category-electric-cars) & [saksfifthavenue](https://www.saksfifthavenue.com/)  Luxury retailer Saks is amplifying its online and in-store offerings with a new collaboration featuring luxury electric vehicle company Lucid. This partnership gives Lucid a dedicated landing page and a prominent homepage feature on Saks' website, allowing consumers to preview the vehicles up for sale. Saks.com now showcases four Lucid models, ranging from the Air Pure to the Air Sapphire, with prices starting at $77,400. To enhance the customer experience further, Saks offers the opportunity to book a Lucid demo drive online or at select Saks Fifth Avenue store locations. This collaboration marks a significant step for both brands, leveraging Saks' prestigious platform to introduce Lucid's innovative electric vehicles to a discerning clientele. “We’re committed to utilizing the entirety of the Saks Fifth Avenue ecosystem to introduce our customers to the best in luxury,” said Marc Metrick, CEO of Saks in a statement. “[...] With Lucid, we’re providing our customers with new, unique offerings outside of our traditional assortment, and we’re excited for them to experience this innovative offering online and in our stores for the first time.” Image Credit: Saks ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 45% | Activity: 62% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Luxury Electric Vehicles:** Luxury retailer Saks collaborates with Lucid to introduce a dedicated category for luxury electric cars, amplifying the online and in-store offerings. - **Online Luxury Shopping:** Saks features a new collaboration with Lucid, giving consumers the ability to preview and purchase luxury electric vehicles directly on the Saks website. - **Enhanced Customer Experience:** Saks offers the opportunity to book a Lucid demo drive online or at select store locations, enhancing the customer experience and showcasing the innovative offering. ### Who This Affects Most - **Luxury Retail:** Saks partners with Lucid to introduce luxury electric vehicles, expanding their offerings beyond their traditional assortment. - **Automotive:** Lucid collaborates with Saks to showcase and sell their luxury electric vehicles on the Saks website. - **E-commerce:** Saks enhances its online platform by featuring luxury electric vehicles, allowing customers to browse and purchase directly from their website. ## Related on Trend Hunter - [High-Performance Electric Cars](https://www.trendhunter.com/trends/sapphire.md) - [Revamped Sleek Electric Vehicles](https://www.trendhunter.com/trends/lyriq.md) - [Luxury Auto-Branded Fashion Lines](https://www.trendhunter.com/trends/balenciaga-x-automobili-lamborghini.md) - [Online Car Platforms](https://www.trendhunter.com/trends/hyundai-partners-with-amazon.md) - [Fully Electric Luxury Vehicles](https://www.trendhunter.com/trends/electric-luxury-vehicles.md) - [Retailer-Enabled Car Sales](https://www.trendhunter.com/trends/amazon-autos.md) - [Cutting-Edge Electric SUV Designs](https://www.trendhunter.com/trends/lucid-gravity.md) - [Auto-Centric Digital Retail Spaces](https://www.trendhunter.com/trends/amazon-auto.md) - [Breakneck Speed Electric Vehicles](https://www.trendhunter.com/trends/lucid-air-grand-touring-performance.md)