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# Beautiful Burnished Fashion
The Saks Fifth Avenue Spring 2012 Catalog Stars Jessica Stam

By Meghan Young | Published 2012-02-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/saks-fifth-avenue-spring-2012
References: [fashiongonerogue](http://fashiongonerogue.com/jessica-stam-max-abadian-saks-avenue/) & [saksfifthavenue](http://www.saksfifthavenue.com/Entry.jsp)

The Saks Fifth Avenue Spring 2012 catalog is filled with [colorful, burnished fashion](https://www.trendhunter.com/trends/vowels-1) that offers the perfect [transition outfits from winter to spring](https://www.trendhunter.com/trends/splendid-srping-2025) and even summer. Subtly bold, the elegant ensembles contrast nicely with model Jessica Stam's shiny blond hair.

Shot by Iranian-born, Montreal-based fashion photographer Max Abadian, the Saks Fifth Avenue Spring 2012 catalog is a simple photo shoot that takes place at nighttime. Conveniently shot outside of a Saks Fifth Avenue shop, the Canadian beauty struts around in various outfits styled by Keegan Singh. The New York-based stylist selected a range of fashionable pieces from brands such as Diane von Furstenberg, Marc by Marc Jacobs and Theory. Stam's hair was done by Rudi Lewis with makeup by Hung Vanngo.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 55% | Activity: 44% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Colorful Burnished Fashion:** Opportunity for fashion brands to create vibrant and uniquely styled clothing that offers a seamless transition between seasons.
- **Nighttime Fashion Shoots:** Opportunity for photographers and fashion brands to experiment with unconventional shoot locations and lighting effects.
- **Collaborative Styling:** Opportunity for stylists to partner with multiple brands to curate diverse and fashionable looks for photo shoots and catalogs.

### Where This Applies

- **Fashion:** Fashion brands can capitalize on the trend of colorful burnished fashion to create new and exciting collections.
- **Photography:** Photographers can explore the trend of nighttime fashion shoots to create visually striking and unconventional images.
- **Styling:** Stylists can take advantage of collaborative styling opportunities to showcase a wide variety of fashion brands in their work.

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