# Yeti Storybook Window Displays The Saks Fifth Avenue Holiday Window is an Interactive Experience By Laura McQuarrie | Published 2013-12-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/saks-fifth-avenue-holiday References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2013/12/saks-fifth-avenues-dramatic-3d-light.html) & [snowflake.saks](http://snowflake.saks.com/) This year, the [Saks](https://www.trendhunter.com/trends/thom-browne-6) Fifth Avenue holiday window stars an arctic, but unusual character for Christmas — a yeti. The festive decorations were unveiled on November 25 with a dramatic light show and a projection of the adorable yeti on the face of the building put together by [Iris Worldwide](https://www.trendhunter.com/trends/iris-worldwide). The shop windows at Saks have been set up like storybooks, complete with a few lines of text and a matching vignette that tells the story of the yeti on his journey from becoming an unappreciated Siberian snowmaker to a renowned snowflake artist in The Big Apple. In addition to the [festive light show and holiday windows](https://www.trendhunter.com/trends/winter-wonderland-popup), Saks also tells the story of the yeti in a mobile app. One of the most unique parts of the display is that by visiting Saks’ website, people can generate their own yeti and create a snowflake to add to a digital display to keep the snow falling during the shopping season. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 84% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Interactive Holiday Window Displays:** Opportunity for retailers to create immersive and engaging experiences using interactive technology in their holiday window displays. - **Storytelling in Retail:** Opportunity for brands to use narrative and visual storytelling techniques to captivate customers and create emotional connections. - **Digital Integration in Physical Retail:** Opportunity for retailers to embrace digital platforms and integrate them seamlessly into physical store experiences to enhance customer engagement. ### Where This Applies - **Retail:** Retailers can leverage interactive holiday window displays to attract customers and drive foot traffic to physical stores. - **Advertising and Marketing:** Creative agencies can develop innovative storytelling campaigns for brands to enhance their brand image and customer engagement. - **Technology:** Tech companies can offer solutions for integrating digital elements into physical retail spaces, such as interactive displays and mobile apps. ## Related on Trend Hunter - [Mid-20th-Century Holiday Campaigns](https://www.trendhunter.com/trends/gifts-of-delight.md) - [Holiday-Centric Retailer Campaigns](https://www.trendhunter.com/trends/holiday-your-way.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Immersive Holiday Experiences](https://www.trendhunter.com/trends/immersive-holiday-experience.md) - [Festive Memory-Making Toys](https://www.trendhunter.com/trends/yeti-to-shine.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Fragrant Holiday Trees](https://www.trendhunter.com/trends/holiday-tree-displays.md) - [Luxury Retailer Christmas Installations](https://www.trendhunter.com/trends/gucci-snow-globe.md) - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md)