# Materialistic Mosaic Marketing This Saks Fifth Avenue Ad Gets You Ready to Pounce By Kamal Musharbash | Published 2011-02-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/saks-fifth-avenue-ad References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/02/saks-fifth-avenue-keep-your-eye-on-the-bag-keep-your-eye-on-the-shoes/) & [saksfifthavenue](http://www.saksfifthavenue.com) Euro RSCG in Dubai teamed up with the New York-based department store powerhouse to produce this [Saks Fifth Avenue](https://www.trendhunter.com/trends/holiday-your-way) ad. When items are released or sales events are marketed, many fashion-goers become animalistic in nature and hunt for the greatest deals. Thus, the campaign features an eagle and owl eye to represent fashion-lovers waiting to [hunt for the perfect item](https://www.trendhunter.com/trends/fendis-summer-2025-campaign). "Keep your eye on the bag/keep your eye on the shoes" reads its slogan, so as your next credit card racking day is approaching, keep this Saks Fifth Avenue ad in mind and hunt accordingly. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 13% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Animalistic Shopping:** Opportunity for retailers to create campaigns that tap into the primal instincts of consumers when it comes to hunting for the best deals. - **Eye-catching Advertising:** Innovative approaches in advertising that use bold visuals, like the eagle and owl eye in this Saks Fifth Avenue ad, to grab consumers' attention and create a memorable brand experience. - **Mosaic Marketing:** Utilizing a mosaic-like approach in marketing to create visually striking and attention-grabbing campaigns that resonate with consumers. ### Industries Being Reshaped - **Retail:** Retailers can adapt animalistic shopping trends by offering limited-time offers, flash sales, and exclusive offers that encourage consumers to hunt for the best deals. - **Advertising:** Opportunities for advertising agencies to explore creative and eye-catching visual concepts that appeal to consumers' primal instincts and create a sense of urgency in their purchasing decisions. - **Fashion:** Fashion brands can leverage the concept of mosaic marketing to create visually appealing and engaging campaigns that capture the attention of fashion-goers and increase brand awareness. ## Related on Trend Hunter - [Holiday-Centric Retailer Campaigns](https://www.trendhunter.com/trends/holiday-your-way.md) - [Mid-20th-Century Holiday Campaigns](https://www.trendhunter.com/trends/gifts-of-delight.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md) - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md)