# 3D Holiday Displays (UPDATE) The 2011 Saks Fifth Avenue 3D Projection Brings Magic to Shopping By Felicia Moursalien | Published 2011-11-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/saks-fifth-avenue-3d-projection References: [adverblog](http://www.adverblog.com/2011/11/23/3d-video-mapping-project-for-saks-fifth-avenue/) & [saksfifthavenue](http://www.saksfifthavenue.com) It's a time of recession and hardship for a lot of people, but certain companies are not letting that stop them, such as with the [Saks](https://www.trendhunter.com/trends/gifts-of-delight) Fifth Avenue 3D Projection. Consumers can watch the [3D bubbles and snowflake projections](https://www.trendhunter.com/trends/the-constellation-of-love) prance playfully across the storefront. This year the display has been re-adapted slightly. "Shoppers could scan QR codes on the windows of Saks which saw them redirected to a mobile site where they could watch the projection and find out about Saks," according to [adverblog](http://www.adverblog.com/2011/11/23/3d-video-mapping-project-for-saks-fifth-avenue/). If that wasn't enough to wow you, know that this Saks Fifth Avenue 3D projection is in effect the longest outdoor video-mapping experience in the world. The show runs every 5 hours from Nov 21st till Jan 6th and will help put magical warmth into this holiday season. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 11% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Storefront Animations:** QR codes and mobile sites can integrate consumer engagement into 3D projection displays - **Outdoor Video-mapping:** Creative digital mapping can create immersive experiences for consumers in outdoor spaces - **Virtual Shopping Tours:** Integration of technology like 3D projection mapping through electronic displays can create richer in-store digital experiences ### Where This Applies - **Retail Industry:** Interactive storefront displays can create more engaging consumer experiences and improve brand awareness, leading to potential sales increase - **Entertainment Industry:** Digital media technologies like outdoor video mapping can be leveraged to create new, immersive experiences for live venues and festivals - **Marketing Industry:** Quick response codes can be used to create interactive campaigns to reach consumers in a variety of locations on mobile devices, helping companies learn about consumer behavior to better drive engagement and sales ## Related on Trend Hunter - [Exaggerated Holiday Displays](https://www.trendhunter.com/trends/wonder-all-the-way.md) - [Mid-20th-Century Holiday Campaigns](https://www.trendhunter.com/trends/gifts-of-delight.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Holiday-Centric Retailer Campaigns](https://www.trendhunter.com/trends/holiday-your-way.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Fashion House Festive Carousels](https://www.trendhunter.com/trends/carousel-of-dreams.md) - [Luxury Retailer Christmas Installations](https://www.trendhunter.com/trends/gucci-snow-globe.md) - [Luxury Festive Campaigns](https://www.trendhunter.com/trends/happy-together.md) - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md)