# Asymmetric Ruffled Microminis The Saks Fifth Avenue 2010 Campaign with Anja Rubik By Katherinev123 | Published 2010-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saks-fifth-avenue-2010-campaign References: [thefashionwh0re.blogspot](http://thefashionwh0re.blogspot.com/2010/03/anja-rubik-for-saks-fifth-avenue-spring.html) & [saksfifthavenue](http://www.saksfifthavenue.com/) Supermodel Anja Rubik offers fresh-faced glamor in the [Saks Fifth Avenue 2010](https://www.trendhunter.com/trends/holiday-your-way) campaign, which features ads photographed by famed fashion photographer Patrick Demarchelier. With designs from Roberto Cavalli, Vera Wang, Oscar de la Renta and more, the Saks Fifth Avenue 2010 campaign showcases a bevy of [hot spring and summer fashions](https://www.trendhunter.com/trends/alessandra-rich) ranging from a vibrantly printed micromini dress to a victorian-esque, floor-sweeping gown (a la Marc Jacobs). My favorite of the bunch: the bias-cut, blush-toned ruffled minidress by Valentino. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 79% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Ruffled Microminis:** Opportunity for fashion designers to create innovative designs using ruffled microminis. - **Fresh-faced Glamor:** Potential for beauty brands to develop products and campaigns that promote fresh-faced glamor. - **Vibrantly Printed Fashion:** Space for textile manufacturers to create vibrant printed fabrics for spring and summer fashion. ### Who This Affects Most - **Fashion Design:** Disruptive innovation opportunities for fashion designers to create asymmetric ruffled microminis. - **Beauty:** Potential for beauty brands to capitalize on fresh-faced glamor in their product offerings and marketing campaigns. - **Textile Manufacturing:** Opportunity for textile manufacturers to produce vibrant printed fabrics for the fashion industry. ## Related on Trend Hunter - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Holiday-Centric Retailer Campaigns](https://www.trendhunter.com/trends/holiday-your-way.md) - [Mid-20th-Century Holiday Campaigns](https://www.trendhunter.com/trends/gifts-of-delight.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)