# Fashionable Citrus Cartoons Sakiroo Choi Releases a Chic Version of His Popular Characters By Ana Lopez | Published 2011-12-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sakiroo-choi2 References: [behance.net](http://www.behance.net/gallery/Special-Brand-with-Yellow-Lemon/2327620) Artist Sakiroo Choi knows well how to make fun of pop culture, and his latest Yellow Mellow adventure titled 'Yellow Mellow Ver.Fashion 01-05' is no exception. This time the imaginative illustrator picks on [famous fashion brands](https://www.trendhunter.com/trends/louis-vuitton-octopus), and the result is hilarious and somewhat sophisticated. Choi has previously released [cartoon series](https://www.trendhunter.com/trends/peanuts-comic-1) with pop culture icons like [Ronald McDonald](https://www.trendhunter.com/trends/mcdonaldland-clothing-line), Michael Jackson, Batman, Superman, Wonder Woman and Iron Man and the projects were all well-done and creative parodies. His recent collection is once again led by his comical subject, the popular lemon head. This yellow and bizarre figure appears as a model dressed up by brands like Hugo Boss, Ermenegildo Zegda, Burberry, Lacoste and The North Face. The project by Sakiroo Choi is fun and entertaining; this Yellow Lemon is becoming a cultural staple itself. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 45% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What Makes This Trend Stand Out - **Fashion Brand Parodies:** Artists and designers could create fashion brand parodies in various forms to tap into the trend of satirical fashion. - **Character-based Fashion Illustration:** Companies can create character-based fashion illustrations as a strategy to market their own products and services in a humorous and creative way. - **Humorous Cross-brand Collaborations:** Fashion and lifestyle brands can collaborate to create fun and humorous cross-brand campaigns to attract consumers and tap into the trend of pop culture references. ### Sectors Adopting This - **Fashion:** The fashion industry can explore new avenues of creative expression by tapping into the trend of pop culture references and fashion brand parodies. - **Advertising and Marketing:** Advertising and marketing agencies can leverage the trend of character-based fashion illustrations to create humorous and attention-grabbing campaigns for their clients. - **Entertainment:** The entertainment industry can create cross-brand collaborations and merchandising opportunities around humorous pop culture references to create additional revenue streams. ## Related on Trend Hunter - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [Cartoon Lifestyle Collections](https://www.trendhunter.com/trends/miniso-x-minions.md) - [Cartoon Duck-Inspired Apparel](https://www.trendhunter.com/trends/disney-x-karl-lagerfeld.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Animated Streetwear Capsules](https://www.trendhunter.com/trends/the-simpsons-x-family-mart.md) - [Artful Cartoon-Inspired Apparel](https://www.trendhunter.com/trends/doraemon-meets-the-louvre.md) - [Chinese Restaurant-Branded Fashion Lines](https://www.trendhunter.com/trends/mr-chow1.md)