# AI Sake Pairings Suzuki Shuzoten Uses Artificial Intelligence to Pair Sake & Fish By Laura McQuarrie | Published 2023-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sake-pairings References: [japantimes.co.jp](https://www.japantimes.co.jp/news/2023/01/23/national/fukushima-sake-fish/) & [shingroupcorp](https://shingroupcorp.com/producers/suzuki-brewery/)  [Suzuki Shuzoten](https://www.trendhunter.com/trends/farm-suzuki) is a [sake brewery](https://www.trendhunter.com/trends/yamamori) in Japan's Fukushima Prefecture that uses artificial intelligence to create sake pairings. The sake developed by the brewery is expertly made to match different species of fish caught in the area. Years ago, Suzuki Shuzoten President Daisuke Suzuki came across a taste sensor developed by Tokyo-based taste analysis and research firm Aissy that boasts the ability to analyze sweet, salty, sour, bitter and umami tastes. Since it's said that strong, salty and umami items go well with sour and bitter-tasting pairings, the technology makes match-making easy. The brewery has plans to start selling the [AI-paired sake](https://www.trendhunter.com/trends/diageo-flavorprintconnect) soon and it will help to support the revitalization of the coastal area (which was devastated by the 2011 earthquake and tsunami) by championing both traditional artisan skills and cutting-edge technology. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 30% | Activity: 25% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **AI Food Pairings:** The use of AI in food pairings will revolutionize the food industry by providing a more accurate and precise matching system. - **Taste Sensor Technology:** The development and implementation of taste sensor technology will disrupt the traditional food and beverage industry by providing faster and more efficient ways of identifying taste characteristics. - **Revitalization of Rural Communities:** The use of technology to support traditional artisan skills can promote the revitalization of rural economies and preserve cultural heritage. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on AI and taste sensor technology to provide customers with a personalized and unique taste experience. - **Agriculture and Fisheries:** By leveraging AI and taste sensor technology, farmers and fishermen can optimize crop selection and fish species to better match the tastes and preferences of their customers. - **Technology and Innovation:** The use of technology in the food industry can spark innovation and provide new opportunities for businesses to explore. ## Related on Trend Hunter - [AI-Created Japanese Cocktails](https://www.trendhunter.com/trends/kirin-jojo-shochu-soda.md) - [AI-Concocted Alcoholic Libations](https://www.trendhunter.com/trends/chhai.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/nihonsakari-japan-soda.md) - [Contemporary Sharp Sakes](https://www.trendhunter.com/trends/sake-drink.md) - [AI-Blended Wines](https://www.trendhunter.com/trends/von-stiehl-winery.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [American-Made Sake Brands](https://www.trendhunter.com/trends/japanese-brewing-traditions.md) - [Sushi Beer Pairings](https://www.trendhunter.com/trends/national-sushi-day.md) - [Contemporary-Traditional Japanese Beverages](https://www.trendhunter.com/trends/kay-sake.md)