# Feminine Alcoholic Drinks Shotoku Shuzo Makes Sake for Women By Annie Ho | Published 2010-09-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sake-for-women References: [en.spread-grani](http://en.spread-grani.com/japanese-sake-bottle-by-shotoku-shuzo.html) & [shoutoku.co.jp](http://www.shoutoku.co.jp/shiki/) Japanese sake company 'Shotoku Shuzo' came up with a creative way to market Japan's most famous [alcoholic drink](https://www.trendhunter.com/trends/oishii-sake-spritz) "sake" towards the [female gender](https://www.trendhunter.com/trends/geneba-tequila). By creating a bottle that can double as a vase, 'Shotoku Shuzo' hopes to attract women with these intricate designs. With flower arrangements being highly popular in Japan, this interesting concept is definitely a successful means to draw more female attention to this drink. **Implications** - This Shotoku Shuzo branding example illustrates just how important a product's packaging is to the overall customer experience as the packaging alone can persuade or dissuade a consumer from trying a product. Corporations can consider gender-specific marketing if they're finding that one gender demographic isn't purchasing their products as much as the other. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 41% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Gender-specific Marketing:** Corporations can use gender-specific marketing strategies to attract underrepresented gender demographics, as Shotoku Shuzo did with their female-oriented sake packaging. - **Creative Packaging:** Packaging plays a significant role in a product's overall customer experience, as demonstrated by Shotoku Shuzo's successful use of intricate and feminine bottle designs to attract women to sake. - **Cultural Adaptation:** Recognizing and catering to cultural preferences, such as Japan's affinity for flower arrangements, can be an innovative approach to increase sales and attract a wider demographic. ### Who This Affects Most - **Alcohol:** The alcoholic beverage industry can explore gender-specific marketing and creative packaging as potential disruptive innovation opportunities to increase sales and attract new customers. - **Packaging:** The packaging industry can innovate by exploring gender-oriented packaging designs that appeal to underrepresented demographics and enhance the overall customer experience. - **Culture:** Industries can focus on understanding and adapting to different cultural preferences as an innovative approach to increase sales and attract a wider demographic, as demonstrated by Shotoku Shuzo's use of flower-inspired packaging for sake. ## Related on Trend Hunter - [Ready-To-Drink Canned Sakes](https://www.trendhunter.com/trends/canned-sakes.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Contemporary Sharp Sakes](https://www.trendhunter.com/trends/sake-drink.md) - [Contemporary-Traditional Japanese Beverages](https://www.trendhunter.com/trends/kay-sake.md) - [Bubbly Canned Sakes](https://www.trendhunter.com/trends/summerfall.md) - [Low-Calorie Sake Sodas](https://www.trendhunter.com/trends/soke.md) - [Expressive Sake Sodas](https://www.trendhunter.com/trends/soso-sake.md) - [Alcohol-Free Sweet Sakes](https://www.trendhunter.com/trends/sweet-boy.md) - [Non-Alcoholic Sake Products](https://www.trendhunter.com/trends/nonalcoholic-sake.md)