# Canned Sake Drinks Sake High! Sees Sake as More Than Just an Accompaniment to Japanese Food By Laura McQuarrie | Published 2022-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sake-drinks References: [prnewswire](https://www.prnewswire.com/news-releases/sake-high-makes-big-splash-in-the-beverage-space-301594309.html) & [sakehigh](https://www.sakehigh.com/)  [Sake High!](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo) makes [canned sake drinks](https://www.trendhunter.com/trends/snow-monkey-sake-remix) and it's on a mission to prove that it goes well with more than just sushi. With its take-anywhere cans, the brand is encouraging adults to think differently about sake, especially when they go to the beach, concerts or parties, or even sit down to enjoy a favorite meal. The light and refreshing premium beverage is made with just four simple ingredients: water, rice, yeast, and koji, and at at 15% ABV, it's three times stronger than beer and seltzer. Newly launched Los Angeles-based sake brand Sake High! recently released a video ad that positions the beverage as the drink of the summer. According to the brand, it "launched with a mission of increasing inclusivity around sake, and disrupting the beverage space of [hard seltzers, canned cocktails](https://www.trendhunter.com/trends/unusual-your-usual-campaign), and filling craft beers." ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 38% | Activity: 59% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Canned Sake Beverages:** Brands are exploring the possibilities of canned sake drinks and positioning it as a versatile beverage for different occasions. - **Sake Inclusivity:** Sake brands are promoting inclusivity around the beverage by breaking stereotypes about traditional Japanese drinks and marketing it as a drink for all occasions. - **Premium Ready-to-drink Cocktails:** Canned and bottled ready-to-drink cocktails are a growing trend, and sake brands are tapping into this trend to create new easy-to-enjoy, premium beverage options. ### Industries Being Reshaped - **Alcoholic Beverages:** Sake brands are disrupting the beverage space by appealing to a wider audience and creating new market opportunities, especially in the ready-to-drink category. - **Convenience Retail:** The rise of canned and bottled ready-to-drink beverages is creating new opportunities for convenience retail, as more consumers seek easy-to-enjoy premium beverages for various occasions. - **Tourism and Hospitality:** Sake makers can leverage sake's versatility and inclusivity to create new tourism and hospitality experiences, by introducing visitors to new and creative ways to enjoy the beverage. ## Related on Trend Hunter - [Bubbly Canned Sakes](https://www.trendhunter.com/trends/summerfall.md) - [Ready-To-Drink Canned Sakes](https://www.trendhunter.com/trends/canned-sakes.md) - [On-the-Go Canned Sake](https://www.trendhunter.com/trends/wesake.md) - [Canned Sake Cocktails](https://www.trendhunter.com/trends/sakebomb.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/sparkling-sake.md) - [Low-Calorie Sake Sodas](https://www.trendhunter.com/trends/soke.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/nihonsakari-japan-soda.md)