# Contemporary Sharp Sakes This Collaborative Sake Drink Fuses Tradition and Modernity By Laura McQuarrie | Published 2023-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sake-drink References: [prnewswire](https://www.prnewswire.com/news-releases/soto-sake-announces-limited-edition-collaboration-series-with-japans-most-iconic-breweries-301790869.html)  [SOTO](https://www.trendhunter.com/trends/limitededition-collaborative-sakes), the [premium sake brand crafted in Japan](https://www.trendhunter.com/trends/sake-ono-rare), is on a mission to introduce more people to the joys of drinking sake and it is introducing a sake drink that's the first in a new limited-edition series. The SOTO X YAMAGATA MASAMUNE Omachi Kimoto Junmai Daiginjo is the result of a collaboration with one of Japan's preeminent sake breweries, as well as one of the country's most forward-thinking producers. This sake made with the ancient Omachi rice (Japan's oldest sake heirloom strain) speaks to a new generation of drinkers, especially in combination with mineral-rich mountain water for a crisp finish. With a modern bottle designed exclusively for SOTO by award-winning designer Joe Doucet, this sake drink is not only UV protected but visually stunning. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 4% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Sake Drinks:** Collaborations between premium sake brands and forward-thinking producers result in innovative sake drinks that appeal to new generations of drinkers. - **Limited-edition Sake Series:** Premium sake brands are introducing limited-edition series featuring innovative ingredients and modern packaging designs. - **Ancient Sake Strains:** Sake brands are using rare ancient rice strains to create unique sake products that appeal to consumers looking for traditional yet innovative experiences. ### Sectors Adopting This - **Alcohol Beverages:** Innovative sake drinks are disrupting the alcohol beverage industry by appealing to new generations of drinkers seeking unique and visually stunning products. - **Packaging Design:** Collaborations between premium sake brands and award-winning designers result in visually stunning packaging designs that disrupt the packaging design industry. - **Food and Beverage:** The incorporation of unique and rare ingredients into innovative sake products may create opportunities for disruption in the food and beverage industry. ## Related on Trend Hunter - [Limited-Edition Collaborative Sakes](https://www.trendhunter.com/trends/limitededition-collaborative-sakes.md) - [Modernized Traditional Sakes](https://www.trendhunter.com/trends/sake-ono-junmai-daiginjo.md) - [Contemporary-Traditional Japanese Beverages](https://www.trendhunter.com/trends/kay-sake.md) - [American-Made Sake Brands](https://www.trendhunter.com/trends/japanese-brewing-traditions.md) - [Canned Sake Drinks](https://www.trendhunter.com/trends/sake-drinks.md) - [Ready-To-Drink Canned Sakes](https://www.trendhunter.com/trends/canned-sakes.md) - [Sparkling Sake Bottles](https://www.trendhunter.com/trends/akashi-tai-junmai-ginjo.md) - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Sake Cocktail Menus](https://www.trendhunter.com/trends/sake-cocktail-menu.md)