# Seafood Sake Pairings Escape the Ordinary Invites Diners to Explore Sake and Seafood By Laura McQuarrie | Published 2019-10-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sake-and-seafood References: [prnewswire](https://www.prnewswire.com/news-releases/escape-the-ordinary-interactive-japanese-sake-pop-up-to-launch-at-iconic-seafood-restaurant-in-new-york-city-300931115.html) & [foodandsake](http://www.foodandsake.com/) For a short period of time this October, people in NYC will have the chance to visit a pop-up celebrating the pairing of sake and seafood. The event from the Japan Food Product Overseas Promotion Center (JFOODO) and seafood restaurant LIMANI is meant to "celebrate Japanese sake as the best alcohol pairing for seafood" by sharing a [prix-fixe menu](https://www.trendhunter.com/trends/saratoga-supper-club-2025) and curated [premium Japanese sake selections](https://www.trendhunter.com/trends/sake-ono-rare). On the menu at the Escape the Ordinary pop-up, guests will find appetizers like oysters and organic salmon tartare, followed by a first course of crab cakes and grilled octopus. After savoring main course dishes like lobster pasta, some of the dessert options include a walnut cake or a selection of sorbets. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sake and Seafood Pairings:** New opportunities for restaurants and beverage companies to create curated menus and experiences centered around the pairing of sake and seafood. - **Pop-up Dining Experiences:** The rise of temporary dining experiences presents a unique opportunity for brands to create immersive and exclusive events like the Escape the Ordinary pop-up. - **Premium Japanese Sake Selections:** The growing popularity of premium Japanese sake opens up avenues for producers and distributors to showcase their curated selections and educate consumers about the diverse range of sake options available. ### Where This Applies - **Restaurants:** Restaurants can leverage the trend of sake and seafood pairings to attract customers with unique dining experiences and specialized menus. - **Beverage:** Beverage companies can tap into the trend of sake and seafood pairings by offering premium sake selections and collaborating with seafood establishments to create memorable pairing experiences. - **Hospitality:** The rise of pop-up dining experiences provides opportunities for hospitality companies to collaborate with unique concepts, offering guests exclusive and immersive dining experiences like the Escape the Ordinary pop-up. ## Related on Trend Hunter - [AI Sake Pairings](https://www.trendhunter.com/trends/sake-pairings.md) - [Sake-Pairing Potato Chips](https://www.trendhunter.com/trends/wine-chips.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/nihonsakari-japan-soda.md) - [Intimate Omakase Pop-Ups](https://www.trendhunter.com/trends/sushi-by-bo.md) - [Contemporary Sharp Sakes](https://www.trendhunter.com/trends/sake-drink.md) - [Elevated Restaurant Sushi Experiences](https://www.trendhunter.com/trends/sushi-experience.md) - [16-Course Sushi Experiences](https://www.trendhunter.com/trends/sushi-masu.md) - [Sushi Beer Pairings](https://www.trendhunter.com/trends/national-sushi-day.md) - [At-Home Omakase Experiences](https://www.trendhunter.com/trends/noble-fresh-cart.md)