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# Fashion Week-Themed Streetwear
SAINTWOODS Celebrates Paris Fashion Week with New Surprise Capsule

By Niko Pajkovic | Published 2022-01-31 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/saintwoods
References: [hypebeast](https://hypebeast.com/2022/1/saintwoods-paris-exclusives-collection-release-info) & [saintwoods](https://saintwoods.com/)

Canadian [streetwear brand](https://www.trendhunter.com/trends/saint-mxxxxxx) SAINTWOODS has unveiled a [limited-edition apparel collection](https://www.trendhunter.com/trends/valentines-day-capsule-collection) to celebrate its return to Paris Fashion Week. The new seven-piece capsule is comprised of two hoodies, three t-shirts, sweat pants, and accessories.

Headlining the collection is the 'SW CIRCUS' fleece hoodie in off-white and the 'YEAH NO' fleece hoodie in black, both of which are dressed in graphics that are specific to this season's Paris Fashion Week. In addition, the collection offers a matching pair of 'YEAH NO' sweatpants that feature SAINTWOODS branding printed vertically on the leg. Meanwhile, the t-shirts mirror the design and graphics of the hoodies.

Finally, new SAINTWOODS accessories work to round out the capsule. The brand's signature nine-foot mascot has been transformed into a stuffed teddy bear, while a keychain featuring three charms is offered.

Image Credit: Saintwoods

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 76% | Activity: 27% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### Key Themes Behind This Trend

- **Fashion Week-themed Streetwear:** The trend is incorporating exclusive designs and graphics that correspond to a particular fashion event creating unique streetwear pieces.
- **Limited-edition Capsule Collections:** The trend of creating exclusive collections with a set number of pieces creates scarcity and urgency for the consumer, driving demand and sales.
- **Streetwear Accessories:** With the rise of streetwear culture, the trend of incorporating unique and branded accessories in collections can increase brand awareness and sales while providing a new revenue stream.

### Where This Applies

- **Fashion:** The fashion industry should consider incorporating exclusive designs and graphics that correspond to specific fashion events to create unique streetwear pieces.
- **Retail:** The retail industry should consider creating limited-edition capsule collections to drive demand and increase sales.
- **Accessories:** The accessories industry should consider the opportunity to collaborate with streetwear brands and expand their product offerings to meet the growing demand for branded accessories in the industry.

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