# Free-From Leave-In Conditioners Saints & Sinners' Leave-In is High-Performance & Cleanly Made By Laura McQuarrie | Published 2024-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saints-sinners-leave-in-conditioner References: [newbeauty](https://www.newbeauty.com/awards/) & [realsaintsandsinners](https://www.realsaintsandsinners.com/product/divine-leave-in-conditioner/)  [Saints & Sinners](https://www.trendhunter.com/trends/plumping-retinol-eye-creams)' Haircare's Velvet Divine Leave-In Conditioner for all hair types is a free-from haircare product with a long list of benefits. This vegan-friendly, cruelty-free and gluten-free leave-in conditioner is one to reach for to get rid of tangles and frizziness, all the while amplifying moisture, strength and shininess. This supremely nourishing leave-in conditioner enhances the sensorial experience in the shower with a sophisticated Violet Femmes fragrance. With top notes of ylang ylang and sparkling citrus, a heart of fresh ginger and violet, and a grounding white musk base, this leave-in beautifully scents tresses long after washing. Velvet Divine Leave-In Conditioner was named the "Best Leave-In Conditioner" in [NewBeauty's](https://www.trendhunter.com/trends/crme-de-la-mer) 14th Annual Beauty Awards. "After forty years in the haircare space, I've seen it all and we've developed a product that outperforms everything in the leave-in space, not to mention we've accomplished better performance without resorting to toxic ingredients still embraced by so many in the leave-in category," says Diana Wilson, Co-Founder and Chief Creative Officer at Saints & Sinners. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 39% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Haircare:** The rise of cruelty-free, vegan, and gluten-free products emphasizes a consumer shift towards environmentally conscious and ethically made beauty products. - **High-performance Naturals:** Innovations in clean ingredients are leading to high-performance haircare products that do not compromise on effectiveness or consumer health. - **Fragrance-enhanced Haircare:** The integration of sophisticated and long-lasting fragrances in haircare products is enhancing the overall sensory experience for consumers. ### Sectors Adopting This - **Beauty and Personal Care:** Emerging trends in eco-friendly and high-performance products are shaking up the traditional beauty and personal care market. - **Health and Wellness:** The demand for clean and organic haircare products reflects a growing consumer focus on health, well-being, and sustainable living. - **Fragrance:** Incorporating complex and appealing fragrances into haircare lines showcases innovation within the fragrance industry by expanding its applications. ## Related on Trend Hunter - [Aromatic Leave-In Conditioners](https://www.trendhunter.com/trends/ouai-leave-in-conditioner.md) - [Black Vanilla Conditioner Sprays](https://www.trendhunter.com/trends/carols-daughter1.md) - [Reparative Leave-In Conditioners](https://www.trendhunter.com/trends/olaplex-leave-in-conditioner.md) - [Fine Fragrance Leave-In Conditioners](https://www.trendhunter.com/trends/finefragrance-leavein-conditioner.md) - [Leave-In Hair Foams](https://www.trendhunter.com/trends/repair360-leavein-foam.md) - [Rice-Powered Hair Conditioners](https://www.trendhunter.com/trends/leavein-conditioner1.md) - [Hair-Repairing Leave-In Treatments](https://www.trendhunter.com/trends/leavein-treatments.md) - [High-Performance Hair-Detangling Products](https://www.trendhunter.com/trends/hairdetangling-product.md) - [5-in-1 Hair Treatments](https://www.trendhunter.com/trends/leave-in-hair-mask-and-conditioner.md)