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# Minimal Graphic-Focused Apparel
© SAINT M ×××××× Unveils the Second Collection Ready for Spring

By Amy Duong | Published 2021-01-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/saint-m
References: [hypebeast](https://hypebeast.com/2021/1/woolrich-fw21-outerwear-collection-lookbook)

© [SAINT M](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024) ×××××× prepares to launch its second drop and the upcoming brand is slowly gaining attention due to its impressive vintage designs. The brand was founded by Yuta Hosokawa, a READYMADE designer, and artist Cali Thornhill DeWitt. The first capsule centered itself around silhouettes such as hoodies, sweater crewneck sweaters, sweat pants, shorts, sweat shorts, and tees.

It is offered in three dual tonal blends. All of the pieces are marked with the [minimal typography visual](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) that reads "SAINT" in a bright hue. Diverging away from the usual worn-in design aesthetic of the © SAINT M ×××××× design language this time around, the hues are [bright and opaque](https://www.trendhunter.com/trends/vowels-1). The palette this time around highlights black, white, and red.

Image Credit: © SAINT M ××××××

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 67% | Activity: 22% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Why This Trend Is Growing

- **Vintage-inspired Apparel:** Brands can develop vintage-inspired collections with minimal graphic-focused designs to cater to consumers who prefer a simplistic yet stylish aesthetic.
- **Bright and Opaque Hues:** More fashion brands can experiment with bright and opaque hues in their clothing designs for a refreshing change from the usual worn-in aesthetic.
- **Dual Tonal Blends:** Dual tonal blends can become a popular design choice for clothing items as it offers a unique and eye-catching look.

### Industries Being Reshaped

- **Fashion and Apparel Industry:** Fashion brands can leverage minimal graphic-focused designs for their clothing line to cater to the growing demand for simplistic yet trendy fashion styles.
- **Streetwear Industry:** Streetwear brands can gain an advantage by exploring vintage-inspired designs with bright and opaque hues as it sets them apart from the competition and appeals to young customers.
- **Graphic Design Industry:** Graphic designers can focus on creating minimal and visually appealing designs for clothing and apparel items to cater to the growing demand for simplistic designs.

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