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# Bohemian Cowboy Runways
The Saint Laurent Spring/Summer 2015 Collection is Western-Themed

By Jana Pijak | Published 2014-06-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/saint-laurent-springsummer-2015
References: [fuckingyoung.es](http://fuckingyoung.es/saint-laurent-springsummer-2015/) & [ysl](http://www.ysl.com/ca)

Hedi Slimane presented his [Saint Laurent](https://www.trendhunter.com/trends/saint-laurent-5) Spring/Summer 2015 collection during Paris Fashion Week. Luxe embroidery, caped garments and metal-accented hat accessories graced the runway stage as models channeled Western rockers with a flair for eccentric fashions.

The Saint Laurent Spring/Summer 2015 collection embodied Hedi Slimane's youthful aesthetic and featured pieces that were set to appeal to the modern-day rocker, a consumer that is definitive of the designer's target demographic.

Whether highlighting matador-inspired jackets or bohemian tunics, this menswear collection sets a nostalgic tone for summer. While Hedi Slimane may have presented modern rocker looks during his past seasons at Saint Laurent, he returns to the roots of rock-and-roll and references the 60s and 70s for his latest line.

The collection is an homage to rock icons including Led Zeppelin's Jimmy Page and Rolling Stones guitarist Keith Richards.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 14% | Activity: 7% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen)

## Key Themes

### What's Driving This Trend

- **Western-themed Fashion:** With the rise of Western-themed fashion, there is an opportunity to create disruptive innovations in clothing materials and designs to appeal to a broader demographic.
- **Nostalgic Fashion:** A growing interest in nostalgic fashion opens the door to disruptive innovations in reviving past styles with new materials and technologies.
- **Youthful Aesthetic Fashion:** With a youthful demographic in mind, there is an opportunity to create disruptive innovations in fashion with creative designs, materials, and technologies.

### Who This Affects Most

- **Fashion Industry:** The fashion industry should focus on developing disruptive innovations in clothing materials, designs, and technologies to cater to new trends and a changing market demographic.
- **Retail Industry:** The retail industry can leverage the growing popularity of Western-themed and nostalgic fashion trends by offering unique products and personalized shopping experiences to consumers.
- **Music Industry:** The music industry has an opportunity to collaborate with fashion designers to create innovative and eccentric looks that cater to rock fans and enhance the overall concert experience.

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