# Chromatic Grunge Campaigns The Saint Laurent Paris Pre-Fall 2013 Advertisements Boast Edginess By Alexandra Serrano | Published 2013-05-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/saint-laurent-paris-prefall-2013 References: [imageamplified](http://www.imageamplified.com/2013/05/campaign-freja-beha-erichsen-for-saint-laurent-pre-fall-2013-by-hedi-slimane-wwwimageamplifiedcom-image-amplified.html) & [ysl-international](http://www.ysl-international.com/) Hedi Slimane's visionary direction of the iconic French fashion house is epitomized in the Saint Laurent Paris Pre-Fall 2013 advertising campaign. Photographed in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25), model Freja Beha Erichsen poses with a moody edge that adds a daring allure to the chromatic collection. She sports street-savvy looks that boast a refined approach to [high street style glamour](https://www.trendhunter.com/trends/hm-x-glenn-martens). Though this is a divergence from [Yves Saint Laurent's](https://www.trendhunter.com/trends/myslf-absolu) branding under the direction of Stefano Pilati, it showcases a more far-reaching approach that is bound to appeal to a larger consumer group. Hedi Slimane has taken full control of this Saint Laurent Paris Pre-Fall 2013 campaign, having utilized his expert eye to photograph each look with adherence to his aesthetic vision. Each frame in the series boasts an appeal to a style-conscious, younger demographic seeking ultra luxury. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 95% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Chromatic Grunge:** The use of edgy chromatic grunge aesthetics in fashion campaigns could appeal to younger consumers seeking a more daring approach to luxury fashion. - **High Street Glamour:** The combination of high street style with a refined approach could be a disruptive innovation opportunity for luxury fashion brands seeking to appeal to younger consumers. - **Visionary Direction:** Having a clear and distinctive visionary direction for a brand's advertising campaigns can help to increase its appeal to specific target demographics. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion brands could utilize Chromatic Grunge aesthetics and a refined approach to high street style glamour in their advertising campaigns to appeal to younger consumers. - **Fashion Photography:** Fashion photographers can learn from Hedi Slimane's visionary direction in the Saint Laurent Paris Pre-Fall 2013 campaign by utilizing their own expert eye to make each look more visually appealing and capture the intended aesthetic vision. - **Marketing:** Marketing firms could help luxury fashion brands develop a clear and distinctive visionary direction for their campaigns to increase their appeal among specific target demographics. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md)