# Electric Eyeshadow Campaigns The Saint Laurent Fall 2013 Beauty Ad Stars Cara Delevingne By Meghan Young | Published 2013-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saint-laurent-fall-2013-beauty References: [fashiongonerogue](http://fashiongonerogue.com/cara-delevingne-stars-in-ysl-fall-2013-beauty-campaign/) & [ysl-international](http://www.ysl-international.com/) The Saint Laurent Fall 2013 Beauty ad campaign makes this the third role model Cara Delevingne takes on for the prestigious French label. The face of its Baby Doll mascara and [fall 2013 ready-to-wear](http://www.trendhunter.com/trends/saint-laurent-fall-2013-ads) line, she is certainly getting into bed with the brand. Of course, everyone wants to get their hands on the It-Girl as much as possible. Full of electricity, the Saint Laurent Fall 2013 Beauty ad campaign channels a nighttime city skyline for the makeup look. The dark eyes, which are accented with neon green shadow, complement the revealing vampy dress perfectly. The Saint Laurent Fall 2013 Beauty line is set to hit stores in August, just in time for end-of-summer parties. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 67% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Electric Eyeshadow:** Disruptive innovation opportunity: Develop sustainable and eco-friendly electric eyeshadow formulations for environmentally-conscious consumers. - **Nighttime Makeup:** Disruptive innovation opportunity: Create long-lasting and smudge-proof nighttime makeup products for consumers who desire a glamorous look that lasts all night. - **Celebrity Endorsement:** Disruptive innovation opportunity: Introduce technology-driven influencer marketing platforms to connect brands with celebrities for targeted and impactful ad campaigns. ### Who This Affects Most - **Cosmetics:** Disruptive innovation opportunity: Develop augmented reality beauty apps that allow users to virtually try on and purchase makeup products. - **Fashion:** Disruptive innovation opportunity: Incorporate smart textiles and wearable technology to create interactive and customizable fashion pieces. - **Marketing:** Disruptive innovation opportunity: Implement AI-powered data analytics tools to target and personalize ad campaigns based on consumer preferences and behavior. ## Related on Trend Hunter - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Eye Makeup Product Releases](https://www.trendhunter.com/trends/eye-makeup-product.md) - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Clairvoyance-Inspired High-End Makeup Capsules](https://www.trendhunter.com/trends/clairvoyance-makeup.md) - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md)