# Elegantly Grayscale Fashion Ads The Saint Laurent Cara Delevingne Campaign is Sophisticated By Meghan Young | Published 2016-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saint-laurent-cara-delevingne References: [popsugar](http://www.popsugar.com/fashion/Cara-Delevingne-Saint-Laurent-Campaign-Spring-2016-40748932) & [ysl](http://www.ysl.com/) The [Saint Laurent Cara Delevingne](https://www.trendhunter.com/trends/velvet-heat) ad campaign shows just how versatile the model is. Whether channeling her inner rebellion with tattoos and all or going for a much more refined look as she does here, the blonde beauty is a sight for sore eyes. In this particular case, the American model is clad in a range of designer haute couture that any woman would die to get their hands on. Specifically showcasing the designs from the [La Collection](https://www.trendhunter.com/trends/rabanne-1) De Paris collection, the Saint Laurent Cara Delevingne ad campaign was shot entirely in [black and white](https://www.trendhunter.com/trends/jiyongkim-fw25) for even more allure. Fashion designer Hedi Slimane has outdone himself yet again with Saint Laurent fur, full sleeves and statement jewels. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 89% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Monochromatic Fashion Ads:** Using black and white imagery for fashion ads adds allure and sophistication. - **Model Versatility in Ads:** Highlighting a model's ability to embody various looks offers new creative opportunities for fashion campaigns. - **Designer Haute Couture:** Showcasing high-end designer fashion creates desire and exclusivity within the industry. ### Sectors Adopting This - **Fashion:** The fashion industry can explore monochromatic fashion ads as a way to create a sense of sophistication and allure. - **Advertising:** The advertising industry can leverage model versatility in ads to showcase different styles and attract diverse audiences. - **Luxury Goods:** The luxury goods industry can capitalize on designer haute couture to create exclusive and desirable products for consumers. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Singer-Starring Campaigns](https://www.trendhunter.com/trends/saint-laurent-and-diana-ross.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)