# Iconic Singer-Starring Campaigns Saint Laurent and Diana Ross Tease a Partnership By Ell Smith | Published 2024-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/saint-laurent-and-diana-ross References: [hypebae](https://hypebae.com/2024/1/diana-ross-saint-laurent-campaign-david-sims) & [instagram](https://www.instagram.com/ysl/?utm_source=ig_embed&ig_rid=247086f6-b20a-47a4-a9e7-0c5659c1ee37)  [Saint Laurent](https://www.trendhunter.com/trends/velvet-heat) and Diana Ross are teaming up for the fashion house's latest campaign, lensed by iconic photographer David Sims. This partnership signals a strategic move for the fashion house. The choice of a [legacy talent](https://www.trendhunter.com/trends/star-studded) like Ross not only adds a timeless allure to the campaign but also aligns with Saint Laurent's image as a refined and chic brand. The sneak peek, showcasing Ross in a chic black and white portrait, hints at the sophistication of the brand's Spring 2024 collection. Working with a celebrity of Ross's stature not only elevates the campaign's visual appeal but also communicates a sense of enduring style and elegance. The collaboration underscores [Saint Laurent's commitment](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent) to embodying a timeless aesthetic, suggesting that the fashion house values the cultural and artistic significance of a legendary figure like Diana Ross. Image Credit: Saint Laurent, [hypebae](https://hypebae.com/2024/1/diana-ross-saint-laurent-campaign-david-sims), [instagram](https://www.instagram.com/ysl/?utm_source=ig_embed&ig_rid=247086f6-b20a-47a4-a9e7-0c5659c1ee37) ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 81% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Celebrity-starring Campaigns:** Working with a celebrity of Ross's stature not only elevates the campaign's visual appeal but also communicates a sense of enduring style and elegance. - **Legacy Talent Collaborations:** The choice of a legacy talent like Ross not only adds a timeless allure to the campaign but also aligns with Saint Laurent's image as a refined and chic brand. - **Timeless Aesthetic:** The collaboration underscores Saint Laurent's commitment to embodying a timeless aesthetic, suggesting that the fashion house values the cultural and artistic significance of a legendary figure like Diana Ross. ### Industries Being Reshaped - **Fashion:** The partnership between Saint Laurent and Diana Ross highlights the potential for fashion brands to collaborate with iconic celebrities to enhance their brand image and visual appeal. - **Photography:** The lensing of the campaign by iconic photographer David Sims demonstrates the importance of renowned photographers in creating captivating and visually stunning advertisements. - **Entertainment:** The use of a legendary figure like Diana Ross in the campaign emphasizes the impact of cross-industry collaborations and the power of cultural icons in shaping brand narratives. ## Related on Trend Hunter - [Couture Beauty Campaigns](https://www.trendhunter.com/trends/dior-2024-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [A-List Beauty Ambassador Campaigns](https://www.trendhunter.com/trends/dior-addict-2026-collection.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)