# Free Light Beer Promotions Saint Archer Gold is Giving Free 6-Packs to Light Beer Enthusiasts By Grace Mahas | Published 2020-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/saint-archer-gold References: [saintarcherbrewery](https://www.saintarcherbrewery.com/) & [youtube](https://www.youtube.com/watch?v=FQxMcQFhk24&feature=youtu.be) MillerCoors recently debuted the new Saint Archer Gold -- a light beer with just 95 calories, 2.6 grams of carbs and 4.2% ABV. To launch the new, premium light beer the brand is launching a tongue-in-cheek marketing campaign that playfully pokes fun at one of its competitors: Michelob Ultra. The campaign claims that Saint Archer Gold claims it's "a better tasting light beer than Michelob Ultra" (based upon a 2019 Beverage Testing Institute professional expert beer panel tasting.) To compensate light beer lovers for their error, anyone who purchased Michelob Ultra in the past 10 days can get a free 6-pack of Saint Archer Gold. To claim this free beer, send a picture of the receipt to tastegold@saintarcherbeer.com where you will receive instructions on how to get your hands on the premium light beer before the Super Bowl. Image Credit: Saint Archer Gold ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 33% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Light Beer Marketing Campaigns:** Opportunities for brands to promote lower calorie, lower carb light beers in a tongue-in-cheek way to differentiate from competitors. - **Premium Light Beers:** Growing trend of launching premium light beers with lower calorie and carb content coupled with higher ABV to appeal to health-conscious and socially conscious drinkers. - **Innovative Beer Sampling Methods:** Opportunities for brands to incentivize customers to switch to a new beer by offering free samples in exchange for proof of purchase of a competitor's beer. ### Who This Affects Most - **Alcoholic Beverages:** Opportunities for new players to enter the market by offering high-quality, low-calorie and low-carb light beer options to appeal to health-conscious drinkers. - **Advertising:** Opportunities for brands to create humorous and creative marketing campaigns to promote lower calorie and low-carb light beer options, potentially leading to increased sales and market share. - **Retail:** Opportunities for retailers to stock and promote premium light beer options with lower calorie and carb content coupled with higher ABV to cater to health-conscious and socially conscious consumers. ## Related on Trend Hunter - [Limited-Edition Beer Drops](https://www.trendhunter.com/trends/taste-of-miller-lite.md) - [Celebratory Complimentary Beers](https://www.trendhunter.com/trends/complimentary-beers.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Summer-Ready Free Beverage Promotions](https://www.trendhunter.com/trends/athletic-brewing-company.md) - [Apologetic Beer Initiatives](https://www.trendhunter.com/trends/obstructed-brews.md) - [Light Beer Flavor Droppers](https://www.trendhunter.com/trends/beer-drops.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Light Non-Alcoholic Beers](https://www.trendhunter.com/trends/athletic-lite.md) - [Health-Conscious Light Beers](https://www.trendhunter.com/trends/healthconscious-beer.md)