# Walk-In Freezer Concept Stores Sainsfreeze Shows Customers How to Freeze Foods & Reduce Waste By Laura McQuarrie | Published 2022-09-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sainsfreeze References: [famouscampaigns](https://www.famouscampaigns.com/2022/09/sainsburys-launch-walk-in-freezer-concept-store/)  Sainsfreeze is the name of a brand-new [walk-in freezer concept store](https://www.trendhunter.com/trends/handle-your-freezer) from [Sainsbury’s](https://www.trendhunter.com/trends/amazons-just-walk-out) and it was created with the intention of showing customers how to freeze food to reduce waste. The pop-up concept store will give away frozen groceries like fruits, veggies, dairy, meat and fish and it promises to inspire people to cook and store their meals in new ways. At this pop-up, which will only be open for a few days in London's Shoreditch’s Boxpark mall, visitors will get a taste of how easy it is to mix wilting herbs with oil or water and use ice cube trays to create flavorful cubes that will be ready to add to soups and stews at a moment's notice. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 90% | Activity: 97% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Reducing Food Waste:** Pop-up freezer stores can be a new concept to create awareness for reducing food waste and inspire people to cook and store their meals in new ways. - **Innovative Grocery Giveaways:** Walk-in freezer concept stores can offer innovative grocery giveaways as a way of introducing new products to customers and attracting them to the store. - **Alternative Food Storage:** Creating new ways to store food, such as the use of ice cube trays to make flavorful cubes, can give rise to a new market for alternative food storage products and techniques. ### Sectors Adopting This - **Supermarkets and Grocery Stores:** Creating walk-in freezer concept stores can be a new venture for supermarkets and grocery stores to reduce food waste while also offering a unique experience to customers. - **Food Storage Container Manufacturers:** The introduction of new methods of storing food, such as the innovative use of ice cube trays, can give rise to new markets for food storage container manufacturers. - **Food Giveaway and Donation Organizations:** Partnering with walk-in freezer concept stores to giveaway frozen groceries can be a new opportunity for food giveaway and donation organizations to reduce food waste and help those in need. ## Related on Trend Hunter - [Frozen-Only Grocery Stores](https://www.trendhunter.com/trends/mosiac.md) - [Frozen Food Retailer Promotions](https://www.trendhunter.com/trends/nisa-5-freezer-deal.md) - [Cool-Off Supermarket Aisles](https://www.trendhunter.com/trends/chill-out-zone.md) - [Anti-Waste Dairy Branding](https://www.trendhunter.com/trends/coop-milk-branding.md) - [Connected Vending Freezers](https://www.trendhunter.com/trends/selfly-freezer.md) - [Shopper Fatigue-Combating Deals](https://www.trendhunter.com/trends/nisa-freezer-deal.md) - [Consumer-Driven Grocery Stores](https://www.trendhunter.com/trends/waitrose-home-of-food-lovers.md) - [Line-Free Walk-Out Grocery Apps](https://www.trendhunter.com/trends/amazons-just-walk-out.md) - [Eco Retail Freezer Initiatives](https://www.trendhunter.com/trends/ice-cream-freezer-cabinets.md)