# Eco-Focused Toilet Paper Products Sainsbury’s Toilet Paper is Now Packaged with 30% Less Plastic By Michael Hemsworth | Published 2022-07-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/sainsburys-toilet-paper References: [retailtimes](https://www.retailtimes.co.uk/sainsburys-innovates-own-brand-toilet-rolls-reducing-plastic-by-30/) & [about.sainsburys](https://www.about.sainsburys.co.uk)  [Sainsbury’s](https://www.trendhunter.com/trends/sainsburys-2) toilet paper has been revamped by the brand in the UK to help reduce packaging and provide more value for consumers. The brand has made the changes to its Super Soft and House 247 toilet papers with 30% less plastic packaging for each, while also using double rolls to help further save materials. Priced from £1.75 per pack, the toilet paper products strike a balance between being a better value for shoppers and also more sustainable. The plastic used in the Sainsbury’s [toilet paper packaging](https://www.trendhunter.com/trends/betterway-bamboo) is also 100% recyclable and can be brought to one of the brand's front-of-store [flexible plastics drop-off points](https://www.trendhunter.com/trends/coop-sustainable-packaging). This helps further reduce the amount of packaging heading to the landfill. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 2% | Activity: 19% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Toilet Paper Packaging:** Brands can reduce packaging waste while providing value and sustainability to consumers by using recyclable and eco-friendly materials. - **Value-based Eco-products:** Brands can attract eco-conscious consumers by offering affordable and value-based sustainable products like toilet paper. - **Flexible Plastic Drop-off Points:** Brands can encourage proper recycling of flexible plastic packaging by providing convenient drop-off points to reduce landfill waste. ### Who This Affects Most - **Retail:** Retailers can reduce their impact on the environment by adopting sustainable packaging practices for their private label products. - **Consumer Goods:** Manufacturers can create affordable eco-friendly products that are accessible for all consumers. - **Waste Management:** Waste management companies can partner with brands to facilitate proper recycling and waste management practices for flexible plastic packaging. ## Related on Trend Hunter - [Sustainable Toilet Papers](https://www.trendhunter.com/trends/asda-and-the-good-rol.md) - [Paper-Made Detergent Packaging](https://www.trendhunter.com/trends/tesco-laundry-pods.md) - [Tube-Free Toilet Paper Products](https://www.trendhunter.com/trends/tubeless-toilet-paper.md) - [Paper-Made Oral Care Packaging](https://www.trendhunter.com/trends/toothbrush-packaging.md) - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md) - [Paper-Packaged Porridge Products](https://www.trendhunter.com/trends/everyday-essentials-porridge-oats.md) - [Reduced Plastic Toothpaste Packaging](https://www.trendhunter.com/trends/colgatepalmolive-1.md) - [Bamboo Paper Product Expansions](https://www.trendhunter.com/trends/the-good-roll-products.md) - [Sustainable Toilet Paper Brands](https://www.trendhunter.com/trends/sustainable-toilet-paper.md)