# Premium Private Label Cosmetics Sainsbury's the Edit Comes in 17 Affordable Formulations By Michael Hemsworth | Published 2025-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sainsburys-the-edit References: [sainsburys](https://www.sainsburys.co.uk/gol-ui/product/sainsburys-the-edit-hydrate-hyaluronic-acid-with-peptides-face-moisturiser-75ml) & [gen-m](https://gen-m.com/)  [Sainsbury's](https://www.trendhunter.com/trends/sainsburys-taste-the-difference-easter-products) the Edit range is a series of private label cosmetics created by the brand with accessibility in mind to offer shoppers a [low-cost way to elevate their skincare](https://www.trendhunter.com/trends/choose-a-price). The product range includes 17 formulations including Hyaluronic Cleansing Balm, Niacinamide Overnight Face Mask and more, which are each priced between £1.50 and £8.50. The skincare range also features nine products that are [MTick](https://www.trendhunter.com/trends/omaly)-certified to communicate with consumers that they are menopause-friendly, which will support shopper peace of mind. Senior Buyer for Skincare at Sainsbury's Richard Welch spoke on the Sainsbury's the Edit range saying, "What a great launch! Biggest own brand launch in Skincare for a long time, backed by our 1,200 Beauty Experts. We’re incredibly proud to have 9 products MTick-certified, too. Already looking ahead to 2026!” ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 91% | Activity: 96% | Freshness: 51% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Affordable Luxury Skincare:** The growing demand for budget-friendly skincare products that don't compromise on quality is evident in the rise of premium private label cosmetics like Sainsbury's the Edit. - **Menopause-friendly Beauty Products:** There's an increasing focus on skincare products that cater specifically to the needs of menopausal customers, as seen with the MTick-certified offerings in Sainsbury's range. - **Private Label Expansion:** Retailers are leveraging their own brand strength to create exclusive skincare lines, tapping into changing consumer preferences for affordability and accessibility. ### Who This Affects Most - **Skincare:** The skincare industry is witnessing a shift towards inclusive and affordable products, driven by evolving consumer expectations and innovative formulations. - **Retail:** The expansion of private label cosmetics represents an opportunity for retailers to establish themselves as key players in the beauty sector. - **Beauty:** The beauty industry's landscape is transforming with the introduction of specialized products like menopause-friendly and affordable luxury skincare items. ## Related on Trend Hunter - [Premium Private Label Skincare](https://www.trendhunter.com/trends/walgreens-skincare-range.md) - [Affordable Data-Driven Skincare](https://www.trendhunter.com/trends/boots-modern-chemistry.md) - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/real-root-by-sprouts.md) - [Retail-Exclusive Skincare Ranges](https://www.trendhunter.com/trends/skin-and-me.md) - [Grocer-Launched Vegan Skincare Products](https://www.trendhunter.com/trends/vegan-skincare-products.md) - [Private Label Easter Treats](https://www.trendhunter.com/trends/sainsburys-taste-the-difference-easter-products.md) - [Hydrating Private Label Skincare](https://www.trendhunter.com/trends/credo-skincare.md) - [Premium Private Label Cosmetics](https://www.trendhunter.com/trends/onoxa-skincare-products.md) - [Dermocosmetic Product Launches](https://www.trendhunter.com/trends/dermocosmetic-product.md)