# Collectable Grocery Chain Cards Sainsbury's Lego Cards are Rewarded with Every £10 Spent By Ell Smith | Published 2020-09-24 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sainsburys-lego-cards References: [manchestereveningnews](https://www.manchestereveningnews.co.uk/whats-on/family-kids-news/sainsburys-lego-cards-back-2020-18946735) & [sainsburys](https://www.sainsburys.co.uk/) [Sainsbury's](https://www.trendhunter.com/trends/magical-mince-pie-windows) [lego](https://www.trendhunter.com/trends/superpower-academy) cards are positioned to heighten the in-store experience for shoppers, offering a unique and immersive approach to [consumer loyalty](https://www.trendhunter.com/trends/quarter-club). Shoppers are rewarded with packs of cards for every £10 spent, whether online or in-store. While each pack contains four cards, there are 140 cards total, creating endless combinations to excite shoppers post-purchase. Moreover, this experience becomes more enjoyable for children, motivating parents to spend more money at the chain. In addition to offering unique collectables, these cards boast educational facts that teach the reader the importance of the four food groups, nutrition, as well as details on where ingredients from Sainsbury's products are sourced. Last time Sainsbury's launched its cards, over four million were collected by shoppers. Image Credit: Sainsbury's ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 37% | Activity: 58% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What Makes This Trend Stand Out - **Collectable Cards:** Disruptive innovation opportunity: Creating collectable cards that offer a unique and immersive experience for shoppers to enhance consumer loyalty. - **Educational Packaging:** Disruptive innovation opportunity: Developing packaging with educational content to engage consumers and provide additional value. - **Gamified Rewards:** Disruptive innovation opportunity: Implementing a gamified reward system to motivate customers and increase spending. ### Sectors Adopting This - **Grocery Retail:** Disruptive innovation opportunity: Transforming the grocery retail experience by incorporating collectable cards and gamified rewards. - **Consumer Loyalty Programs:** Disruptive innovation opportunity: Reinventing consumer loyalty programs by offering unique and educational collectables. - **Packaging and Branding:** Disruptive innovation opportunity: Revolutionizing packaging and branding strategies by integrating educational content to drive consumer engagement. ## Related on Trend Hunter - [Grocer Trading Card Campaigns](https://www.trendhunter.com/trends/loblaw-and-marvel.md) - [CPG Rewards Campaigns](https://www.trendhunter.com/trends/nestl-promotion.md) - [Cooking Show Rewards Promotions](https://www.trendhunter.com/trends/loyalty-rewards-promotions.md) - [Swiss Design Cookware Programs](https://www.trendhunter.com/trends/collect-save.md) - [Throwback Cardholder Pop-Ups](https://www.trendhunter.com/trends/club-card-popup.md) - [Revamped Grocery Loyalty Apps](https://www.trendhunter.com/trends/tesco-3.md) - [Board Game-Themed Food Promotions](https://www.trendhunter.com/trends/premier-foods-and-hasbro.md) - [Grocery Loyalty Partnerships](https://www.trendhunter.com/trends/morrisons-1.md) - [Educational Snack Packs](https://www.trendhunter.com/trends/snack-pals.md)