# Permanent Anime-Branded Stores The 'Sailor Moon Store' Opened in Tokyo's Shopping District By Ell Smith | Published 2017-10-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sailor-moon-store References: [hypebae](https://hypebae.com/2017/9/sailor-moon-store-harajuku-japan) & [japantimes.co.jp](https://www.japantimes.co.jp/news/2017/09/23/business/first-permanent-sailor-moon-store-opens-harajuku/#.WdJaeGhSyUk) The world's first permanent 'Sailor Moon Store' has opened in Tokyo's popular Harajuku shopping district. The store will sell [exclusive items](https://www.trendhunter.com/trends/shonen-jump-store), in addition to books, key chains, phone cases and various other accessories. The store has opened following the success of [various Sailor Moon-themed pop-ups](https://www.trendhunter.com/trends/tokyo-popups), which created a demand for a permanent location where consumers could browse and purchase the magical pink-clad goods. The store's interior is complete with a light pink finish, eliciting a sense of wonder and nostalgia from anyone who visits. This year marks the [popular anime series](https://www.trendhunter.com/trends/one-piece-cafe)' 25th anniversary, with its storefront that demonstrates the flexible and creative branding of the Sailor Moon empire, which has maintained its fan base over the years. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 32% | Activity: 23% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Anime-branded Stores:** Opportunities to create permanent stores for popular anime brands, selling an array of exclusive and ordinary accessories and products. - **Pop-up Shops:** Creating temporary themed-pop up shops as a prelude to permanent anime-themed stores would increase customer engagement and expectations. - **Brand Merchandising:** Establishing a unique and stand-out brand identity that continually evolves with new merchandise to maintain a broad fan base over the years. ### Industries Being Reshaped - **Retail:** Retail businesses and e-commerce stores could benefit by creating and selling exclusive and ordinary accessories of popular anime brands. - **Entertainment:** Companies in the entertainment industry could collaborate with Anime Studios and publishers to produce anime-inspired films, games, and series that inspire new retail products and stores. - **Tourism:** The establishment of permanent anime stores could increase visitors to popular shopping districts and cities, resulting in an increase in tourism revenue. ## Related on Trend Hunter - [Dedicated Anime Streaming Channels](https://www.trendhunter.com/trends/sailor-moon-channel.md) - [Adventurous Anime Lifestyle Collections](https://www.trendhunter.com/trends/one-piece-popup.md) - [Opulent Anime Fashion Collections](https://www.trendhunter.com/trends/jimmy-choo-x-sailor-moon.md) - [Playful Tokyo Pop-Ups](https://www.trendhunter.com/trends/tokyo-popups.md) - [Video Game Merchandise Events](https://www.trendhunter.com/trends/the-king-of-games.md) - [Conceptual Retail Spaces](https://www.trendhunter.com/trends/ader-error-tokyo-space.md) - [Enchanting Wizard-Themed Cafés](https://www.trendhunter.com/trends/harry-potter-cafe.md) - [Newly Renovated Fashion Stores](https://www.trendhunter.com/trends/renovated-fashion-store.md) - [Anime-Themed Cafe Events](https://www.trendhunter.com/trends/one-piece-cafe.md)