# Transformative Anime Pens Bandai's Sailor Moon Merchandise Honors the Cartoon's 20th Anniversary By Laura McQuarrie | Published 2014-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sailor-moon-merchandise References: [en.rocketnews24](http://en.rocketnews24.com/2014/02/24/take-notes-in-the-name-of-the-moon-with-new-line-of-sailor-moon-pens/) & [p-bandai.jp](http://p-bandai.jp/chara/c0468/item-1000087109/) The release of the new animated Sailor Moon cartoon has been delayed until the summer of this year, but [Bandai](https://www.trendhunter.com/trends/handmade-snack-charm) is continuing to release Sailor Moon merchandise to keep up the excitement. Periodically, the company has put out Sailor Moon-themed items like chopsticks, lingerie, makeup over the last year and now, [writing utensils](https://www.trendhunter.com/trends/bic-cristal-pen). The pens are designed in the shape of wands from the 90s cartoon, including Sailor Moon’s own pink moon rod, as well as the darker wands of Sailor Scouts like Uranus, Neptune, Pluto and Saturn. The pens are extendable and truly do become more wand-like. The sets go for about $27 on Bandai and the first batch was so popular, it ran out immediately. Orders for the second batch of Sailor Moon pens will be taken until March 24th, with delivery anticipated in May. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 47% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Anime-themed Merchandise:** Opportunity to create transformative anime-themed merchandise that honors beloved cartoons and generates excitement among fans. - **Character-inspired Writing Utensils:** Innovative opportunity to design and manufacture writing utensils that resemble iconic objects from popular animated shows, offering fans a unique and immersive experience. - **Limited Edition Collectibles:** Opportunity to capitalize on the market demand for limited edition collectibles by creating exclusive merchandise that targets passionate fans and generates scarcity value. ### Who This Affects Most - **Entertainment Merchandise:** Designing and producing character-inspired merchandise for popular animated shows, creating a lucrative market in the entertainment merchandising industry. - **Stationery:** Expanding and innovating the stationery industry by introducing unique and attractive writing utensils that appeal to fans of popular animated shows. - **E-commerce:** Leveraging the power of online platforms to sell and distribute limited edition collectibles, tapping into the growing e-commerce industry and reaching a global customer base. ## Related on Trend Hunter - [Superhero-Inspired Pen Designs](https://www.trendhunter.com/trends/the-flash.md) - [Opulent Anime Fashion Collections](https://www.trendhunter.com/trends/jimmy-choo-x-sailor-moon.md) - [Anime-Themed Office Stamps](https://www.trendhunter.com/trends/showa-note-pikachu-date-stamps.md) - [Ultra-Premium Ballpoint Pens](https://www.trendhunter.com/trends/starwalker-blackcosmos.md) - [Superhero Luxury Fountain Pens](https://www.trendhunter.com/trends/superhero-fountain-pen.md) - [Miniature Heritage-Inspired Pens](https://www.trendhunter.com/trends/montblanc-baby-pens.md) - [New Year's Stationery](https://www.trendhunter.com/trends/celebration-2022-ballpoint-pen.md) - [Opulent Dragon-Themed Pens](https://www.trendhunter.com/trends/montblanc-3.md) - [Filmmaker-Approved Writing Utensils](https://www.trendhunter.com/trends/montblanc-x-wes-anderson.md)