# Floating Movie Showings 'Sail-In Cinema' is the World's First Two-Sided Floating Movie Experience By Rahul Kalvapalle | Published 2015-07-15 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sailin-cinema References: [sailincinema](http://www.sailincinema.com/about.aspx) & [sailincinema](http://www.sailincinema.com/about.aspx) The Sail-In Cinema takes the standard convention of the movie-going experience and literally throws it into the water. Located in Toronto and presented by the PortsToronto authorit, Sail-In Cinema is the world's first two-sided [floating movie experience](https://www.trendhunter.com/trends/floating-padel-court), and will be set up for the public to enjoy. Of course not everyone owns a boat or other water-vehicle, so people can also settle down on [picnic blankets on the harbor](https://www.trendhunter.com/trends/bora-boral) to watch the film. The [movie screen](https://www.trendhunter.com/trends/cinema-led-screens) itself will be situated on top of a barge in the Toronto Harbour. The city's largest outdoor theatre is completely free of charge, so movie-lovers and lovers of the urban outdoors can enjoy movies against a spectacular backdrop for no charge. Indeed Sail-In Cinema has become so successful that it has evolved from an experiment to a permanent event that will continue to delight Torontonians for years to come. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 19% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Floating Movie Experiences:** This trend presents opportunities for creating unique and immersive movie-watching experiences on bodies of water. - **Outdoor Cinemas:** The rise of outdoor cinemas allows for the transformation of public spaces into movie theaters, providing new possibilities for event organizers and urban planners. - **Free Movie Events:** Offering free movie screenings in unique locations can attract a diverse audience and create alternative opportunities for brand sponsorship and marketing. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can explore innovative ways to enhance traditional movie experiences by incorporating floating cinemas and outdoor screenings. - **Event Planning:** Event planners can tap into the trend of outdoor cinemas to create memorable and immersive movie events in unconventional locations. - **Urban Tourism:** Urban tourism industries can leverage the popularity of free movie events and floating cinemas to attract visitors and promote city landmarks. ## Related on Trend Hunter - [Aquatic Cafe Boater Campaigns](https://www.trendhunter.com/trends/tim-hortons-boatthru.md) - [Summer Waterfront Events](https://www.trendhunter.com/trends/torontos-harbourfront-centre.md) - [Cultural Waterfront Festivals](https://www.trendhunter.com/trends/waterfall-festival.md) - [Moving Floating Entertainment Hubs](https://www.trendhunter.com/trends/oceaya.md) - [Water-Based Entertainment Drones](https://www.trendhunter.com/trends/arivia-watersurface-drone.md) - [Experiential Entertainment Spaces](https://www.trendhunter.com/trends/illuminarium-1.md) - [Sight-Seeing Hot Tubs](https://www.trendhunter.com/trends/chicago-electric-boat-company.md) - [Box-Office-Themed Travel Pop-Ups](https://www.trendhunter.com/trends/intrepid-x-tiff.md) - [Immersive Light Show Experiences](https://www.trendhunter.com/trends/llumi.md)